A.Introduction To Marketing Planning 1

Definitions of marketing ,[object Object],[object Object]

‘ The right product, in the right place, at the right time, and at the right price’ Adcock et al

‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980

‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991

implications of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object]

Successful marketing requires: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A.Introduction To Marketing Planning 1

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A.Introduction To Marketing Planning 1