H.Pricing Decisions 8

Pricing Decisions ,[object Object],[object Object],[object Object]

Low High Low High Economy Strategy e.g. Tesco spaghetti Penetration e.g. Telewest cable phones Skimming e.g. New film or album Premium e.g. BA first class Price Quality

Pricing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ten ways to ‘increase’ prices without increasing price - Winkler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

H.Pricing Decisions 8

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H.Pricing Decisions 8