This document discusses how QR codes can be used to engage mobile customers. It provides examples of how major brands like Pepsi, Google, and Kylie Minogue have used QR codes in advertising campaigns. QR codes allow mobile users to access websites, videos, and other online content by scanning the code with their phone. The document also describes services like QRT.AG that allow companies to generate and track QR codes for advertising in print media and to measure campaign results.

1. Engaging with your mobile customers

2. MOBILE INTERNET IS BECOMING A DAILY ACTIVITY 92% of owners cannot get through a typical day without using their phones.* Today’s mobile devices are getting people to use their handsets beyond just making calls. They want instant access and a way to look up information while they are out and about. The ability to link physical media to the Internet or enabling dialogue with customers through their mobile channel of choice has arrived! * Source – The Kelsey Group – Barclays Capital

4. Handsets pre-loaded with Barcode reader software (Nokia, Blackberry, Google, Sony Ericsson etc)

5. Early adopter use in youth markets & therefore improved consumer recognition

6. Groundswell of interest in European & US markets

9. Bookmarking a web page

10. Sending an Email

11. Sending an SMS

12. Instigating a telephone call

13. Geo TaggingThe term QR Code itself is a registered trademark of Denso Wave Incorporated.

14. RECENT BEST PRACTICES: NUMBER ONE (Pepsi UK) Britvic and PepsiCo unveiled a major sales promotion campaign incorporating QR Codes as a customer major channel. Over 400 million Pepsi Max bottles and cans carried a QR Code on it for the first time. These codes offer the mobile user, instant access to games, videos, websites, prizes and other entertainment at the swipe of a phone. Ahmed Abdel-Karim, marketing manager for Pepsi UK, said: "Pepsi is using QR codes to connect with, and engage, consumers in a new and exciting way wherever they are."

15. RECENT BEST PRACTICES: NUMBER TWO (Google) Google in the US recently distributed over 100,000 QR code stickers (decals) in the windows of local businesses nationwide. Each window decal carried a unique QR code that you can scan with your mobile to take you directly to that business's Google Place Page. Google has also just release a QR Code generator function to their URL shortening service goo.gl and promote the use of QR Codes for Android app downloads.

16. RECENT BEST PRACTICES: NUMBER THREE (28 WEEKS LATER) One of the first big promotions to run in the UK is for the DVD release of sci-fi horror flick 28 Weeks Later, with a giant billboard featuring nothing but a giant QR Code containing a link to the film’s website. The giant QR Code appeared in the Shoreditch area of London and generated an enormous amount of media and public interest.

17. RECENT BEST PRACTICES: NUMBER FOUR (DIRECT MAIL – TNT POST) TNT Post trialled the use of QR Codes within their Direct Mail and promoted their use to the wider marketing community with a significant marketing campaign. Metrics for the campaign are due to be announced soon, but are predicted to be extremely encouraging for the QR Code market. YouTube Video

18. RECENT BEST PRACTICES: NUMBER FIVE (MUSIC INDUSTRY) Over recent months QR Codes have been appearing a lot within the Music industry, from Mobile Channel downloads to creation of the Labrinth brand with QR Codes to engage with Mobile fans. We have also witnessed QR Codes being used in Music Videos such as Kylie Minogue’s latest single release “All the Lovers” Kylie YouTube Video Labrinth Branding Video

19. WHAT’S NEW...?

20. NUMBER ONE (QR TAGS) Easy to read QR Codes using the QRT.AG domain Simplify your QR Codes using QRazystuff’s QR Tags Change the content of the Tag whenever you want Track scans & deliver meaningful marketing metrics

21. OS Agnostic FB Check-In OS Agnostic Multi Service Check-In NUMBER TWO (CHECK IN’S) Location Check In made simple using QR Codes Service independent Check In service ‘X Marks the Spot’ No app required! Location Check-in vital for Social Media success

22. NUMBER THREE (FACEBOOK LIKE) Generate Facebook LIKE actions from a QR Code Using either Direct to Page or Like Plug-in Action Share LIKES across all Social Media platforms Integrate with Events & Offers on the Debenhams Facebook Page

23. NUMBER FOUR (DESIGNER CODES) Add creativity to your QR Codes Align your QR Codes to the Debenhams Brand Working with experts in the QR Code field with a detailed understanding of Error Tolerance Levels Combine Designer Codes with QRazystuff’s QR Tags

24. NUMBER FIVE (SCAN TO DONATE) Charitable donations made simple using QR Codes Pre-set donation values for both PayPal & Google Checkout No specialist app needed, just a bar code reader Fully integrated back end systems for swift donation payments

25. ANOTHER DIMENSION FOR PRESS ADVERTISING....

26. HAS STARTED......

28. Outdoor Posters

30. National Press

33. QR CODE AD PLATFORM... QRT.AG

34. VALUE AD FOR PRESS MEDIA OWNERS Provide your advertiser with a QR Code self serve or managed service Provide an online platform for QR Code generation, URL Shortening, Scalable Image creation, scan tracking, online journey analysis & Social Media interaction from one source – QRt.ag Opportunity to white label Scan Tracking & Analysis online dashboard Deliver Meaningful campaign analysis & ROI measurement for the Mobile Channel QRT.AG

36. Handset Type Analysis

37. Goal Tracking & Measurement

38. Time on Site, Page Views, Bounce Rate

39. Location & Social Media Shares Analysis

40. Update destination URLs from the dashboardQRT.AG

42. Mobile Web

43. Coupons

44. Gaming executing

45. Location TaggingQRT.AG

46. QRtag DONATE QRT.AG

47. QR TAG – DONATE QR Code generation and tracking service designed for the 3rd sector. QR Codes generated with pre-set Donation Value assigned for instant PayPal & Google Checkout giving channel. Instant Donations from a Single Scan Perfect for any form of Printed Media Ideally suited to the Youth market – engaging via their channel of choice Monitor Scan Numbers, Location & Phone Types Monitor Donation Value and Frequency by Media QRT.AG

48. QRpURLs QRT.AG

49. QR TAG – QRpURLs Not only can we generate mass volumes of Personalised URLs (pURLs), but we can also accompany these with Personalised URLs as QR Code Images (QRpURLs) Track both desktop and Mobile interaction with your Direct Mail/Email Personalised DM on your Mobile Personalised Mobile Micro Sites Full Scan and Click Tracking via the QRtag Dashboard QRT.AG

50. MOBILE CONTENT... QRT.AG

52. QR Code designer codes

53. iPhone & Android app development

54. ‘How To’ & Advertising VideoQRT.AG

55. GO ON... GIVE US A CALL