1. Qi Liu
NMDL
Zara Digital Marketing Qi Liu
ADV892 NMDL

2. Profile
• Spanish clothing and accessories
retailer based in Arteixo, Galicia.
• Founded in 1975
• Just-in-time (JIT) system
• Presence in over 73 countries
• High-end with relative lower price
• Cover most countries
• The number one best selling
clothing, titled “fast fashion”
• Over 200 designers
• Manufactories all in Europe not
Asia, fastest shipping

3. Mission
• Keep high quality and
raise revenue.
• Maintain neat, fashion
and high-end image
• Upgrade digital marketing
strategy for better
branding and sales
volume

4. Target Audience
• Primary: Men and
women age 18-45
• Secondary: Children
and teens,
accessories

5. Social Media Strategy
Facebook Twitter
• Pictures/ videos of • Sales / discountWho
seasonal clothing line retweets posts will
updates with URL to get discount or
the official site. present offers
• Pictures of fashion • limited-time online
clothes and fashion sales reminders
lifestyle with URL to
the official site

6. Pinterest Youtube
• Subscribe • Subscribe
• Clothing line updates
pictures • Campaign Videos
• Campaign pictures
• ZARA promotion
discount
• ZARA contest

7. • Search Engine Marketing
Google, Yahoo, BingGoogle AdWords
Campaign
• Official Website
Free shipping and free returns
promotion
4 main categories
(Woman,TRF,Man,Kids)
Campaign Videos of main categories
Show different Follow Us methods
except official website
with information of
SNS,newsletter,Youtube,Apps.

8. Mobile Marketing Strategy
• ZARA webpage for
IPHONE / IPAD /
ANDROID
BLACKBERRY 10
• Free App
Clothing line updates
Direct shopping
available on Apps

9. Budget and Timeline
• Annual Promotion Budget
Facebook pages, twitter, pinterest
YouTube($100,000)
Special sales promotions ($20,000)
Search Engine Marketing: $5,000-10,000
Google AdWords Campaign: $15,000-
20,000
Mobile App Development: $5,000-8,000

10. Big Idea
“ ZARA Model ”
• Encourage ZARA fans to post
the picture of themselves in
stylish clothes in any season
and location.
• Any participants will get a
50%discount on any regular
purchase from ZARA.
• The winners will get one piece
of ZARA clothing of their
choice.
• Winners have the opportunity
to be selected as ZARA
models.