This document provides a weekly summary of news, agency figures, pictures, operations, and fails. It includes short descriptions of marketing campaigns and initiatives by brands like QobliQ France, Skol, WeSc, Diesel Island, T-Mobile, Remy Gaillard, McDonald's France, and Honda. Statistics on movie ticket sales in France and illegal downloading are also mentioned.

1. Déjà vu #2
Week 31/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

2. Déjà vu #2
Week 31/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

3. QobliQ France sent Ladurée macaroons
NEWS to its clients to celebrate the new year.
AGENCY

4. NEWS
AGENCY
FIGURES
OF THE WEEK
49% of internet users confess doing
illegal downloading in France …

5. … but 206,5 million
NEWS tickets were sold
in french cinemas in 2010
AGENCY (+2.7% vs 2009)
FIGURES
OF THE WEEK

6. NEWS Doing Nothing
A really difficult challenge (click here)
AGENCY
FIGURES
OF THE WEEK
PICTURES
OF THE WEEK

7. Déjà vu #2
Week 31/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

8. MUST Skol (click here)
The brasilian beer Skol made a great adaptation
S E E of its TV ad (here) on beach ! A hole in the sand
could be full of surprises…
OPERATIONS
OF THE WEEK

9. MUST
S E E
OPERATIONS
OF THE WEEK
WeSc (click here)
The brand put RFID in its products to
create the first social connected shoe.
Don’t worry, it still a project !

10. MUST Diesel Island (click here)
A whole land for the stupidity …
S E E
OPERATIONS
OF THE WEEK

11. MUST T-Mobile (click here)
T-Mobile is the shirt sponsor of Bayern Munich FC.
S E E To enhance its visibility in the stadium, spectators
are wearing white covers, forming the T-mobile
OPERATIONS logo
OF THE WEEK

12. MUST Remy Gaillard vs Ronaldo (click here)
After a video posted by Ronaldo, the French humorist
S E E challenged the football player … who replied ! End of
the story ?
OPERATIONS
OF THE WEEK

13. MUST McDonald’s France (click here)
McDo is the first brand in France to use
S E E Facebook Places to promote deals: check 3 times
in the same restaurant and get 1 free Double
OPERATIONS Cheese or McFlurry.
OF THE WEEK

14. MUST Honda (click here) :
Not really eco-friendly ! To generate buzz around the
S E E launch of the new Civic in Ireland, Honda displayed an
interactive billboard in Dublin allowing consumers to
OPERATIONS actually start the car engine by texting « START ».
OF THE WEEK
FAILS
OF THE WEEK

15. Déjà vu #2
Week 31/01/2011
The creative team
SEE YOU !