1. Déjà vu #3
Week 21/02/2011
NEWS MUST
AGENCY
FIGURES
S E E
OPERATIONS
PICTURES
SPORTS
FAILS

2. Déjà vu #3
Week 21/02/2011
NEWS MUST
AGENCY
FIGURES
S E E
OPERATIONS
PICTURES
SPORTS
FAILS

3. Nouveau Jour was mentioned on the
NEWS website www.partnershipactivation.com
AGENCY

4. NEWS
FIGURES
58% of French bloggers are dabblers
(not expecting income through their blog)
Click here to see the graphic

5. NEWS
PICTURES
Swatch Dress
During the NY fashion week a model was wearing a dress made with 107
watches. For each tweet sent at @swatchus the model removed a watch.
(Click here to read)

6. Déjà vu #3
Week 21/02/2011
NEWS MUST
AGENCY
FIGURES
S E E
OPERATIONS
PICTURES
SPORTS
FAILS

7. MUST
S E E
OPERATIONS
NIKE (click here)
Nike launched a short film, « The Black Mamba »
directed by Robert Rodriguez (Sin City, etc..) for the
release of the new Nike Zoom Kobe VI. Featuring Kobe
Bryant, Bruce Willis, Danny Trejo and Kanye West. Slick!

8. MUST
S E E
OPERATIONS
KLM Experiment (click here)
To improve the comfort level of their new Europe
Business Class, KLM investigated the boundaries
of personal space with a candid camera.

9. MUST M&M’s (click here)
M&M's created a really
S E E fun bookmarklet script that
enables you to shoot any
OPERATIONS website’s content with the
M&M's spaceship.

10. MUST Greenpeace
(click here)
S E E A website to help
Greenpeace rebuild the
OPERATIONS Rainbow Warrior and to
see the process live.

11. MUST Kia (click here) :
During the traditional "Sprite Slam
S E E Dunk Contest" at the NBA All-Star
Game, Kia created the buzz in helpin
SPORTS Blake Griffin, star of the Los Angeles
Clippers, realize his winning dunk

12. MUST
S E E
adidas (click here)
SPORTS Although it is no longer a partner of the French
Football Federation, adidas continues to support
« Les Bleus » by celebrating their latest victory
against Brazil. Fair play!

13. MUST OREO (click here) :
Oreo decided to enter to the Guinness Book of World
S E E Records with the most Facebook Likes within 24
hours. While trying, it was topped by rapper Lil
FAILS Wayne who heard about it and asked his fans to
beat that record. No contest: 588.243 likes for Lil
Wayne vs. 114.619 for Oreo

14. MUST Mister Credito (click here)
Cetelem launched an iPhone app that allows
S E E users to turn into Mister Credito like in the ads
(click here)
FAILS

15. Déjà vu #3
Week 21/02/2011
The creative team
SEE YOU !