Your alumni receive emails and surveys from the President's office, the Board of Trustees and plenty of other departments throughout the university. So how do you get through all of that noise to get the answers you need? Join Qualtrics and Jean Romeo, Director of Market Research for Advancement at Dartmouth College, to learn how you can get higher response rates, faster insights, and better quality data from your alumni. We'll discuss best practices and strategies to help you recruit and engage your own alumni research panel. See you there

1. Qualtrics
Panel Management
SM
How Building Your Own Alumni
Panel Will Transform
Alumni Relations and Development

2. SM
Introduction
Qualtrics Overview
Panel Management
Interview Our Expert
Q&A
Qualtrics
Panel Management

3. SM
Braydon Anderson
marketing
qualtrics
Jean Romeo
director of market research
dartmouth college

4. Brands & Organizations
8K+
of the top 100
business schools
99
Users
2M+
Used In
Countries
90+
The World’s
Leading
Insight
Platform
PROVO / USA
DUBLIN / IRL
SYDNEY / AUS
SEATTLE / USA
DALLAS / USA

5. What is Panel Management?
o People
o Opt-in
INCENTIVE COMMITMENT
o Surveys
o On-going Basis

6. Benefits of
having your
own Panel

7. Benefits of
having your
own Panel

8. Benefits of
having your
own Panel

9. Benefits of
having your
own Panel

10. Benefits of
having your
own Panel

11. Qualtrics Panel Management
SM

12. SM
Recruit Engage Reward

13. What led you to the decision to recruit and
manage your alumni panel?

14. How did you recruit your panel?
Recruiting

15. What is the size of your panel? How did you
decide on that size?
Recruiting

16. Is your panel representative of your alumni
population?
Recruiting

17. What does it mean to “manage” a panel? What
do you actually do on a regular basis to
“manage” it?
Engaging

18. What response rates do you get on your
surveys?
Engaging

19. What have you used to increase participation
rates or engagement?
Engaging

20. How often do you contact panel members?
Engaging

21. Do you offer an incentive? If so, what type of
incentive do you use?
Rewarding

22. What success have you seen from having your
own research panel?

23. What advice would you give to someone who is
building their own panel for the first time?

24. Q&A