Download Qualvu’s webinar and take your product research to a whole new place (your customers’ lives). Product research has traditionally been conducted in labs, focus group facilities, and far away from the real settings where consumers are using the products. But Qualvu is changing that: The Internet, online video, and consumer-driven product studies now put you in contact with consumers – using products as they actually do – in those settings that reveal “moments of truth” that separate good product research from GREAT product research.

1. To watch the recoded webinar, CLICK HERE

2. Product Research: do you want to be good, or great? John Williamson CEO & Founder, Qualvu Shelley Krasnick Managing Director, Research & Insights, Qualvu To watch the recoded webinar, CLICK HERE

3. Questions as we go?Email: productwebinar@qualvu.comTwitter: @QualvuRequest a demo at qualvu.com

5. Searchable video intelligence allows in-depth data mining

6. Streamlined, easy-to-use, turnkey project management

7. Proprietary recruiting selects the best consumer participantsTo watch the recoded webinar, CLICK HERE

9. Learn how as a researcher you can be invited to observe the candid, and sometimes surprising, settings where your customers interact with your products

10. Learn how this access drives not just usage data, but enables you to truly get to know and understand your customers in new ways

11. Learn how companies have successfully integrated consumer insights into the product development process – and how you can, too.

12. Learn how this research can be conducted at a fraction of the cost and complexity of traditional in-home ethnographies.To watch the recoded webinar, CLICK HERE

13. A quick look: product fun To watch the recoded webinar, CLICK HERE

14. To watch the recoded webinar, CLICK HERE

15. To watch the recoded webinar, CLICK HERE

16. To watch the recoded webinar, CLICK HERE

17. To watch the recoded webinar, CLICK HERE

18. To watch the recoded webinar, CLICK HERE

19. To watch the recoded webinar, CLICK HERE

20. To watch the recoded webinar, CLICK HERE

22. Goal is to create a great experience – the fantasy – for the customer

23. Producing breakthrough products

24. Getting to really know your customer

25. Obtained by truly watching, listening, and being awareTo watch the recoded webinar, CLICK HERE

26. How did we know our customers in the past? Labs Focus Groups In-home videography Unfortunately: Unnatural Settings Social or 3rd party Pressures To watch the recoded webinar, CLICK HERE

28. In-the-moment, natural setting

29. Candid, open feedback

30. No peer pressure

31. Consumers’ relationships with productsThis methodology does not rely on memory or forced assessment, but instead allows consumers to record unfiltered, unadulterated reactions when they are tasting, opening, or using the product. To watch the recoded webinar, CLICK HERE

32. Empowering consumerson their terms Before It was all about YOU…. Now It is all about THEM… You set the time and location of the study You probed You wanted them to share in a group You won – They lost They share when and where they interact with your products They think carefully, and respond freely They share in private, naturally They win – You win

34. Understand their pains, preferences, and habits

35. Be invited to their homes and lives

36. Reach inside your target markets minds To watch the recoded webinar, CLICK HERE

38. Innovation process Search for new knowledge, or truth. Test your products in the real world and refine features. Develop concepts based on consumer insights. Validate your concepts based on consumer reactions. Understand potential benefits and problems.

39. OPPORTUNITY DISCOVERY Search for new knowledge, or truth. To watch the recoded webinar, CLICK HERE

41. 14 men and women from around the US

42. Participants were asked to give a “tour” of their bathroom and to record their morning routine on weekdays and the weekend

43. They were also asked to answer a four-part series of questions from their bathroomsWHAT WE LEARNED Not all morning care routines are created equal, and this insight formed the basis for a creative session around new product positionings and concept development. To watch the recoded webinar, CLICK HERE

46. Specific types of owners around the country

47. Participants were asked to give a tour of their homes and describe corollaries with their vehicles

48. Participants were asked to described the importance of vehicle attributes vis-à-vis the rough concepts, related to user, purchase and potential improvements.WHAT WE LEARNED The auto is an extension of the home. To watch the recoded webinar, CLICK HERE

49. CONCEPT DEVELOPMENT Develop concepts based on consumer insights. To watch the recoded webinar, CLICK HERE

51. At the stage where they play with infant several times a day

52. Collected aspirations for their children, their daily routine, ideal toys and play time

53. Finally, Moms were asked to talk about the brands, review different toy concepts, and explain which were their favorite and whyWHAT WE LEARNED Our client faced some interesting challenges that were difficult to change given the circumstances; however it was crucial insight that allowed them to assess alternatives. To watch the recoded webinar, CLICK HERE

54. CONCEPT EVALUATION Validate your concepts based on consumer reactions. To watch the recoded webinar, CLICK HERE

56. Utilized a custom proprietary panel built for purpose

57. Mid-size sedan owners around the country

58. Seven unbranded and randomized concepts were shared with sample and evaluated for overall impression, positive/negatives, top attributes, likelihood to purchase, fit with lifestyle.

59. The same concepts were branded and shown again for evaluation. WHAT WE LEARNED By easily using the same panelists in all stages of the innovation cycle, participants were empowered to make a significant impact, and felt ownership of the evolution of concepts and results.

60. PROTOTYPE EVALUATION Understand potential benefits and problems. To watch the recoded webinar, CLICK HERE

62. Qualvu Videodiary Blog platform

63. All female respondents with at least one child living at home

64. Participants were asked to show typical and current napkin usage and evaluate new prototype napkin and package

65. They were also asked to describe future purchase evaluationWHAT WE LEARNED Product quality and performance made a big difference, and usurped brand loyalty if it performed as billed.

66. PRODUCT TESTING Test your products in the real world and refine features.

68. 10 expectant mothers from across the US

69. Participants were asked to review from packaging, to instructions, to the actual product. WHAT WE LEARNED Those instructions really do matter! To watch the recoded webinar, CLICK HERE

70. “It was very clear from the Qualvu sessions that some changes needed to be made to the instructions, and the feedback from the women was instrumental in giving us a perspective on that.” - Client To watch the recoded webinar, CLICK HERE

72. Allows for participant-driven interactions, at those crucial “moments of truth”

73. Video lets you uncover consumers’ true relationships to your products– it’s not always what they say, it’s what they do that matters.

74. Video research changes the odds, reduces the risk, and increases your chances for success.To watch the recoded webinar, CLICK HERE

75. THANK YOUEmail: productwebinar@qualvu.comTwitter: @QualvuRequest a demo at qualvu.com