Qualvu CEO & Founder John Williamson was a keynoter at the Marketing Research and Intelligence Association (MRIA) Digital Conference on Thursday, November 17. John’s subject was “The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research.” He was joined by a panel of distinguished research pros including Edward Paul Johnson, Director of Analytics at ASE; Miles Wright, Director of Mobile Research at SSI; Lenny Murphy of Brandscan360.com; and Leslie Townsend of Kinesis Survey Technologies. Together, they delved into such questions as: Is mobility research “client approved”? What do the clients think? Are we turning into research voyeurs? Webcams everywhere 24 /7? Does mobility break down the traditional qual quant barrier? Can we work together now? Surveys are now shorter but are they more engaging? Is mobility research world simply an app? How do we analyse all the videos? Does anyone care about validity and reliability anymore? The mobile Landscape – Who is using what and when and why and where What do case Studies reveal so far? What innovative methods are being used? (QR codes, video capture, webcams) How far can we go with mobile research? Where is the future?

2. The New Motion Picture:
How Mobile Devices Are
Revolutionizing Consumer Research
Presented by John Williamson
CEO & Founder, Qualvu

3. About Qualvu
Advanced solution for qualitative research
 proprietary platform – design.collect.deliver.share. – greatly
streamlines process via web-based software
 video-based self-driven ethnographies (attitudinal & behavioral)
 goal: better data, process, analysis, and decisions

4. Mobile:
How far can we go?
Unlimited upside;
Today it’s about overcoming
the obstacles.

5. The Upside
 Faster and more accurate data
 Instant access to billions of consumers
 Higher consumer engagement
 Least intrusive and most flexible
way to capture the moment
 Better business value

6. But with any treasure hunt…
To those who conquer the obstacles
come the spoils

7. So How Do We Get There?

8. The Consumer App
Today….
 Technology addresses the issue of connecting with
consumers on the go
 Innovation for innovation’s sake doesn’t create real
The Obstacle
research value
clue: How do we instantly empower this emerging tidal wave of mobile
consumers?
What are the key elements in a mobile platform that
creates real research value?
answer:The Solution
 enable individualized or group follow-up and probing
 enable individualized or group follow-up and probing
 create interaction and conversation among survey
 create interaction and conversation among survey participants
participants
 allow participants to view and react to other
 allow participants to view and react to other participants’ video responses
participants’ video responses
 direct questions to the entire group or just selected
 direct questions to the entire group or just selected members
members
 leverage social mediasocial media dynamics through a mobile blog platform that
 leverage dynamics through a mobile
blog platform that prolongs participant engagement in in a study
prolongs participant engagement
a study

9. Our first stop: The Consumer
Today….
 Technology addresses the issue of connecting with
consumers on the go
 Innovation for innovation’s sake doesn’t create real
The Obstacle
research value
clue: How do we instantly empower this emerging tidal wave of mobile
consumers?
What are the key elements in a mobile platform that
creates real research value?
answer:The Challenge
 enable individualized or group follow-up and probing
We need an app!
 create interaction and conversation among survey
participants
The Qualvu Solution
 allow participants to view and react to other
participants’ video responses for any smartphone or tablet platform
 Free mobile app
 direct questions to the entire group or just selected
 Push-button video exchange built for research
members
 leverage social media dynamics sharingmobile
 Full multi-media through a – photos, texting and even integrated surveys
blog platform that prolongs participant engagement in
a study Integrated PayPal incentives and reward points

 Social media-powered – participant collaboration

10. Next Obstacle: Recruiting for Mobile
The Obstacle
Incidence and engagement to ANY screening criteria
The Challenge
Global panels and integrated recruiting
The Qualvu Solution
 Instant access to the world’s largest mobile-enabled panel
 Integration with the world’s leading qualitative sample providers
 Accelerating growth via Affiliate Program
 Easier every day: 327.6 million active phones, tablets and laptops on
cellular networks in the U.S.

11. Challenge: Tool or Methodology?
The Obstacle
Cool tech and promise, but how integrated and streamlined is actual
execution?
The Challenge
Finding a turnkey advanced solution
The Qualvu Solution
 Built from the ground up by Internet entrepreneurs
 Fused with intense respect for Qualitative Research
 End-to-end, streamlined technology that elevates great people and their
expertise

12. Next up: What to do with all that video?
The Obstacle
It’s collected, but now facing a mountain of mobile video data
The Challenge
How to easily turn that data into meaningful intelligence and reporting?
The Qualvu Solution
 Instantly organized via linear collection
 All data types
 Highlight reels with mouseclicks
 Searchable video
 Interactive Transcripts

13. How to make strategic decisions?
The Obstacle
Mobile video data is organized, but how to align it with strategic objectives?
The Challenge
Accurate and actionable reports
The Qualvu Solution
 Advanced qualitative coding enables fast analysis
 Coding qualitative data for rigor and accuracy
 Mobile phone output turns into video reports

14. Will anybody notice?
The Obstacle
Stakeholders too far from the research, new insights aren’t syndicated
swiftly to effect change.
The Challenge
Empowering researchers to become thought leaders impacting forward
strategy
Qualvu Solution
 Push-button digital sharing
 Social media-based invites
 Quickly syndicated mobile video reports to smartphone and tablets

16. No Longer just a Treasure Hunt
 Empower your consumers and
business alike
 Access a diverse mobile-enabled
panel 24/7
 Secure faster and more truthful
insights through a turnkey solution
 Gain whole new levels of accuracy
in decision making

17. Ask Yourself!
 Why am I not using the promise of
Mobile right now?
 How can I use mobile technology to
change my paradigm for qualitative
research?
 How can I use Mobile-powered research
to meet my most important audiences
on their own terms?