Vietnam mobile day 2012 monetizing mobile apps games - rubycell
•Télécharger en tant que PPTX, PDF•
2 j'aime•1,365 vues
The document summarizes Do Quoc Khanh's presentation at Mobile Day 2012 for RubyCell Entertainment. Some key points from the presentation include discussing building a marketplace within a mobile app for selling virtual goods, subscriptions, and paid installations. The presentation also covered monetization strategies like in-app advertising, offerwalls that pay per installation, and case studies where these strategies have generated revenue. Overall, the document advocated developing new approaches to the subscription business model and creating a marketplace within a mobile app.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Vietnam mobile day 2012 monetizing mobile apps games - rubycell
Similaire à Vietnam mobile day 2012 monetizing mobile apps games - rubycell (20)
Plus de Quang Anh Le
Plus de Quang Anh Le (20)
Dernier
Dernier (20)
Vietnam mobile day 2012 monetizing mobile apps games - rubycell
- 1. RUBYCELL ENTERTAINMENT Mobile Day 2012
- 2. Do Quoc Khanh, 1984 facebook.com/doquockhanh twitter.com/doqkhanh RubyCell, 2010 http://rubycell.com facebook.com/rubycell twitter.com/rubycell
- 3. Build Your Own “MarketPlace“ On-device Subscription Virtual Goods Paid App Offerwalls – Pay Per Install Free Apps, In-app Advertising
- 4. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 5. China team, “Go Launcher” for Android
- 6. Go Launcher” ◦ 10,000,000 - 50,000,000 ◦ 66 products on publisher home ◦ Build-in store to selling stuffs ◦ Sell everything for $0.99 or free Themes Widget Application plug-in
- 7. App has its “MarketPlace” should have ◦ Huge user-base with high active users ratio ◦ A in-app store, where user buy something to improve or change app’s features and user interface ◦ An APP or website for designer/developer to create plug-in, themes, contents and sell them ◦ Lot of marketing tools and a purchase platform
- 8. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 9. The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service.
- 10. LAST PASS
- 11. Great content is required Great users are required Should work as mobile client for a classic services ◦ PC Services: password manager, xem phim ◦ Mass Media: TVs, News
- 12. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 13. Alley Labs (Hanoi) ◦ Meteor Blitz, $2.99 - Since 2010
- 14. ColorBox Software ◦ Rip Off, $0.99, 2 millions downloads for only 4 days ◦ Dalton, $0.99, over 2 millions downloads
- 15. They all are professional They have a lot of experiences, there is no room for the beginner They have tons of killer ideas in their handbook They know all others on the market and in the industry
- 16. • Only Paid version • Lite/Paid versions • Cheap paid + In-app billing version • Trail/active model
- 17. Could we create a killer app in Vietnam with/for Vietnamese? YES, but VERY HARD !!
- 18. Passion, again? Talent’s problems Creative process, is it hard? Sound creation: sound FX, background music design The RED ocean
- 19. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 20. Is is work? In Vietnam, with apps for Vietnamese? Categories ◦ Admob vs Direct sold ◦ Rich Media / Full screen ads ◦ Delay to skip button Professional In app ad optimization Why tips and Trick do not work
- 21. YES or No For Vietnamese? Market size is increasing
- 22. Because it WORK! It works really well! Higher “Fill Rate” Better eCPM Much better revenue at weekend Monthly statistic data from a Vietnam Company
- 23. Banner Ads ◦ Size: 3 Android 320x50, 300x250 iPad: 120x600, 300x250, 468x60, 728x90 ◦ Platform: iOS, Android, Website For Mobile Device Rich Media / Full screen ads / Video ads Delay to skip button Notification Ads for Android
- 24. Select scene/layout/section to place ad is not easy ◦ Why user enter the section ◦ Do they want get out ◦ Ad query by keywords for every sections ◦ Do not place ad in the “middle” section Design product for ad-supported business from the first concept design
- 25. Select ad rotate duration (Automatic refresh) base on “Median Session Length” – need tools to get MSL “Ad Network Mediation” bring a better eCPM Use “Filter Settings” to make sure your ad is safe for your audience The default “Age Appropriate Ads” for admob ad is a trap for the beginer
- 26. Have you got enough statistic data? Optimize every smallest pieces Tools ◦ Google analytic for mobile ◦ Store’s analytic for developer ◦ Flurry ◦ Your own analytic tools
- 27. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 28. Virtual goods are non-physical objects purchased for use in online communities or online games. Virtual goods are about an experience, just like movies.
- 30. A Game in PAPAYA Network IN THE FIRST MONTH ◦ 280,000 installs ◦ 11,000+ votes ◦ 4.7 ratings ◦ 16% paying conversion ◦ $9.17 ARPPU Convert 1 in 6 users to a paying
- 31. ”This year, revenue from virtual goods in mobile games is expected to hit $500 million in the U.S., up from $350 million in 2011, according to The Inside Virtual Goods report being released today.” ⇧ 42% UP
- 34. VGs Categories ◦ Build-in virtual goods ◦ User-created virtual goods Design product to maximize your VGs sale ◦ Circle – Circle – Circle ◦ Find the best prices ◦ Using the same method in sale and marketing Improve Retain Users ratio with VGs ◦ Interaction quality is king ◦ Micro economic design in game ◦ What could i have
- 35. In-app Marketing for VGs ◦ Marketing channel in the product ◦ Awesome graphic and UI design for your shop
- 36. Build Your Own “MarketPlace“ On-device Subscription Paid Install In-app Advertising Virtual Goods, IAP Offerwalls – Pay Per Install
- 37. Success case studies Did it work? How good is it? The killer idea for startup in Vietnam Where to find the best company provide offer-wall service?
- 38. Glu Mobile with Gun Bros Results ◦ Gun Bros has reached more than 6.8 million downloads, with Tapjoy providing scalable and effective promotion
- 39. YES More revenue for your app ◦ 10-20% The numbers ◦ CVR: 14.9% ◦ eCPM: $5.90 ◦ CTR: 21.7%
- 41. It best suit for Android and our local users (Vietnamese) will like it because ◦ Everything is free ◦ People don’t like ad ◦ Offer-wall and Rewarded Installs method create a strong revenue stream
- 42. TapJoy Flurry AppCircle EverBadge AppBrain
Notes de l'éditeur
- http://NYTimes.com
- http://paidcontent.org/2011/10/26/419-publishers-see-apple-newsstand-sales-surge-as-ad-sales-slow-to-follow/
- Refs:http://techcrunch.com/2012/02/29/virtual-good-market-boom/I think people will soon stop being surprised about the purchase of virtual goods. I've heard many people ask why we buy virtual items like tanks, armor or gardens when it's not real. I ask them if they pay $10+ to go to the movies? When they answer yes (as nearly all do) then I ask them why if they're not gaining anything material. Virtual goods are about an experience, just like movies. If buying tanks or houses improve my experience in the games I play and they help create a positive, happy and engaging experience then why is that any different than paying for a movie? It's not. This market is just beginning and will continue to grow into a mainstream activity. I'm just happy to be part of it :-)
- https://github.com/dcsan/p-ga/wiki/CaseStudy-XCity
- Thamkhảo:1. http://venturebeat.com/2012/03/20/hitting-500m-in-2012-mobile-has-become-the-fastest-growing-segment-of-social-games/
- Bởivìsao?Tuynhiên…
- Mộtsốứngdụngdạngcôngcụ, giảitrícũngrấtthíchhợpcho VGs
- https://www.tapjoy.com/glu.pdf
- Image copyright:http://www.omgdip.com/images/faq.jpg