Session 4 speaker 1 - frederick herot2

1. Hot New Programs, Tools and Technologies for AgentsFrederick Herot VP MarketingRealtor.com & Top Producer

2. What kind of real estate marketer are you?

3. What kind of real estate marketer are you?

6. How are you managing your leads?

7. How are you managing your leads? Only 22% of agents use an advanced system to manage leads

8. How are you managing your leads? Only 22% of agents use an advanced system to manage leads How do agents organize follow- up? 20% by memory 45% with written files 13% with spread sheet 22% with a system (like Top Producer)

9. Do you do niche marketing? 59% of agents do specialty advertising

10. Specialty / Niche Marketing 80% of buyers would prefer to work with an agent who specializes in their type of home *NAR survey to buyers and sellers 59% of agents say they target at least one specialty / niche market 5% New construction 5% Luxury 4% Condo 6% Foreclosure 4% REO 4% Waterfront 1% Equestrian *REALTOR quiz

11. Specialty / Niche Marketing 80% of buyers would prefer to work with an agent who specializes in their type of home *NAR survey to buyers and sellers 59% of agents say they target at least one specialty / niche market 5% New construction 5% Luxury 4% Condo 6% Foreclosure 4% REO 4% Waterfront 1% Equestrian *REALTOR quiz

13. MIT study: “Data suggests that if you aregoing to try to contact a lead,your odds to reach them dropover ten times if you wait pastthe first hour of shown interest. The odds of contacting a lead if calledwithin five minutes versus 30Minutes are 100 times greater.”

16. How quickly inquiries are responded to:

17. How quickly inquiries are responded to:

18. Past customers Comparing NAR study we commissioned and what agents said in survey we sent to agents Past customers:

19. 50% of agents don’t set aside time for follow-up calls and emails 30% spend 1 hour a week 13% 2 hours a week 4% 3 hours a week 2% 4 hours

20. Marketing and Managing listings 74% of sellers thought it was important to have a prominent placement on REALTOR.com® *NAR survey to buyers and sellers 70% of sellers would probably be more likely to list with an agent who would put a video of their home on the internet *NAR survey to buyers and sellers 30% of agents use video on their listings on the internet *REALTOR quiz

21. Mobile 12 % of agents will get a new device this year 8% have Iphone 1% Palm Pre 3% bought Blackberry Storm 15% have conventional Blackberry 6% Droid 7% Other

22. Mobile 12 % of agents will get a new device this year 8% have Iphone 1% Palm Pre 3% bought Blackberry Storm 15% have conventional Blackberry 6% Droid 7% Other New devices started movement where by 2013 more will access the internet by mobile than through their desktop 2008 Microsoft was third largest non-bank business in the world (market cap $251b) – Apple #23 with $113b 2010 Apple #3 $229b – Microsoft #4 $201b

23. 43% of agents have a written marketing plan and budget

24. The number of first time buyers has risen steadily from 2006 when only 36% of homes were sold to first timers. Now it is up to 50%. *NAR survey to buyers and sellers 80% of first time buyers indicated “help with the home buying process” is the most important benefit provided by REALTORS® *NAR survey to buyers and sellers

27. Social Networking and sphere of influence branding 57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers

28. Social Networking and sphere of influence branding 57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers 46% of income for agents making $50k was referral or repeat 57% referral or repeat if income over 100k 64% if over $150K *NAR 2010 member survey Sellers say that 91% of their agents used internet to market property Sellers say 5% of their agents used social network to market *NAR survey to buyers and sellers

29. Social Networking and sphere of influence branding 57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. *NAR survey to buyers and sellers 83% of REALTORS use Facebook 60% of REALTORS® use Linked-in 24% use You Tube 74% have a personal page on Facebook 29% have a business page on Facebook *REALTOR quiz

34. Frederick Herot

35. $60,000 6 5

36. $80,000

40. Frederick Herotfrederick.herot@realtor.com123-456-7890 $60,000 6 5 $80,000

42. frederick@realtor.com