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Winning with Mobile Expectations for 2010 Tony Romeo, KWKLY Mobile Solutions
Overview: Winning with Mobile ,[object Object],[object Object],[object Object],[object Object]
Mobile Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Admod 2009, Cell Fire, ABI Research
Admob Feb 09 38% Admod 2009 Smart Phone Market Share
Admod August 2009 Share of Mobile Web Usage - 2009
Conclusion from Mobile Stats Conclusion #1: Nearly all mobile phones will be smart phones within 4-5 years Conclusion #2: Text Messaging is the preferred method of communication Conclusion #3: Bigger screens are the winners -Mobile web will mirror computer experience
Mobile Behavior Patterns Consumers are using phones differently than they use computers Browsers vs Hunters
Top Ten Computer Internet sites: 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top Ten Mobile sites: 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Browsers  Hunters 1 Alexa Web Rankings and 2 Neilson Ratings
Applying Mobile Behavior Patterns To Real Estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Real Estate Mobile Solutions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Delivering your Mobile Solution *Flurry
[object Object],[object Object],[object Object],[object Object],[object Object],Mobile App or Mobile Web  *Flurry “ Build to the web” Steve Jobs, July 2007
Winning with Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winning with Mobile ,[object Object],[object Object],[object Object],[object Object]
Winning with Mobile
Winning with Mobile Response that an agent receives - showing instructions - status - lock box location - occupant info
Winning with Mobile Expectations for 2010 Tony Romeo, KWKLY Mobile Solutions KWKLY Clients: Intero Real Estate @properties Long Realty Daniel Gale Sotheby’s Chinowth and Cohen Avery Hess Realtors Remax Alliance – (largest RE/MAX) Real Estate One Coldwell Banker Advantage

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Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduction to Mobile Marketing

  • 1. Winning with Mobile Expectations for 2010 Tony Romeo, KWKLY Mobile Solutions
  • 2.
  • 3.
  • 4. Admob Feb 09 38% Admod 2009 Smart Phone Market Share
  • 5. Admod August 2009 Share of Mobile Web Usage - 2009
  • 6. Conclusion from Mobile Stats Conclusion #1: Nearly all mobile phones will be smart phones within 4-5 years Conclusion #2: Text Messaging is the preferred method of communication Conclusion #3: Bigger screens are the winners -Mobile web will mirror computer experience
  • 7. Mobile Behavior Patterns Consumers are using phones differently than they use computers Browsers vs Hunters
  • 8.
  • 9.
  • 10. Sample Real Estate Mobile Solutions
  • 11.
  • 12.
  • 13.
  • 14.
  • 16. Winning with Mobile Response that an agent receives - showing instructions - status - lock box location - occupant info
  • 17. Winning with Mobile Expectations for 2010 Tony Romeo, KWKLY Mobile Solutions KWKLY Clients: Intero Real Estate @properties Long Realty Daniel Gale Sotheby’s Chinowth and Cohen Avery Hess Realtors Remax Alliance – (largest RE/MAX) Real Estate One Coldwell Banker Advantage

Notes de l'éditeur

  1. Mobile is tricky and complex – different carriers, devices, operating systems has made mobile very challenging for marketing directors.