1. “changing the DNA”
Wrangling Pixels from Print to Mobile to ...
Wrangling Pixels from Print to Mobile to ...
BArt Van Looy – ICT Publishing Project Leader
BArt Van Looy – ICT Publishing Project Leader
© Sanoma

2. Sanoma – strong European media
company
• One of Europe’s largest magazine publishers
• Operating in diverse fields of media in over 20 countries
• Net sales: EUR 2,761 million, nearly 20,000 employees
© Sanoma
2

3. Magazines Online & Mobile Media Television Radio Casual Gaming
http://www.sanomamedia.com

4. • Market leader on the Belgium
magazine market
»± 500 employees
»Net Sales: €212.3M
• 25 Magazine titles
»Feeling, Femmes, Flair, Humo,
Libelle,
Story, Goedele, Marie Claire, …
• Extended products
• Online & digital media:
»Websites: www.humo.be , www.libelle.be,
www.mygazine.be, www.kieskeurig.be, …
»New media developments:
Tablets, mobile, etc…
• Custom Publishing

5. Switch from
print vs
digital
to
print & digital
5

6. Office3
Turning DNA from print into pixels
• Changing
»Print to multi channel
»Static to dynamic
• Other needs:
»technology, people, tools
»Impact on processes
• More possibilities
• Different creative people
• Advertising Intake
• Exchanging data
• Other data format(s)
6

7. Slide 6
Office3 Meenemen van Sanoma DNA (geprinte info meenemen)
BArt Van Looy, 2/27/2011

8. Print DNA Source
• 1 input file
• Source file not applicable
»Bleed, crop marks,…
»CMYK color format
• Make use of proven
(print)standards
• XMP integration
(XMP – ad-ticket)
7

9. Challenges
Source Extract Reformat
Deze
week bij
GRATIS
STRIP
VERZAMEL
ZE NU
ALLEMAAL
© Sanoma
8

10. Challenges
• Original file is not well
formed
© Sanoma
• Is interactivity content
available / needed ?
»Movies, sound, etc..
• Multiple output formats
»Layout discrepancies
»Different resolutions
»Different sizes
»Multiple file formats
(JPEG, PDF, ePub,
HTML5,…)
http://www.sanoma-magazines.be - © Sanoma 9
http://www.sanomamedia.com

11. Cross Media DNA: Challenges
Source Multiple output formats
© Sanoma 10

12. HOW
• Talk with your customers
»Use standards to communicate between channels
»Give a good (different) briefing
• Everybody need to think beyond print
»Create something in such a way that it is reusable for other
media
• To automate tasks
»Find the right tools
»Starting point is not PDF anymore!
Ask original (native document)?
» Standardization needed
Preflighting?, File format?, Metadata?
© Sanoma 11

13. THANK
YOU
BArt van Looy
ICT Publishing
Project Leader
Mail: b.vanlooy@sanoma-magazines.be
Twitter: BArtvanlooy