Super session the_social_enterprise_combining_people_processes_and_content
1. <Insert Picture Here>
Transform Your Business by Connecting People, Processes and
Content
Howard Beader
Sr. Director, Product Marketing
2. Session Agenda
• The Social Enterprise <Insert Picture Here>
• Oracle WebCenter Demonstration
• Transforming to a Social Enterprise
• Oracle WebCenter Customer - FDA
• Enabling the Social Enterprise
• Oracle @ AIIM/Info360
4. The Social Enterprise
The social enterprise empowers end users
to collaborate more effectively,
find and share information in the context
of the business processes to increase overall efficiency.
3 graphics
5. Benefits of The Social Enterprise
Improved collaboration across Easily Update business Ensure compliance with
teams processes corporate standards
Access content in the context Automate previously
Ensure a single source of truth
of the business process unstructured processes
Quickly access relevant Collaborate within the Easily locate information
updates in activity streams business process across the organization
8. Evolution of the Social Enterprise
Before and After Adoption
Before Adoption After Adoption
• Silo’s of information • Information available
• Slower to respond to across the organization
business needs • Rapid response to
• Reduced involvement in business needs
business processes • Cross-organizational
• Tentative business collaboration around
decisions due to lack of business processes
real-time visibility • Business decisions
• Significant backlog of IT based on accurate and
requests real-time information
• Business users able to
access information and
rapidly assemble mash-
ups
9. People: Deliver a Modern User Experience
Relevant
Business
Activities
Embedded
Analytics
Social
Network
Associations
Contextual
Information
Mobile
Access
The seamless integration of social computing capabilities in the
context of business applications
10. A Day in the Life in the Social Enterprise
Example: A Day-in-the-Life of Business User
8 AM
Manage
9 AM
Life
10 AM
11 AM
Monitor
Business
NOON
Objectives
1 PM
2 PM
3 PM Get Things
4 PM
Done
6 PM 5 PM
Visit
Prospect
Update
RFP’s
Review sales
forecast
11. Robin Crisp
MARCS Business Program Manager
US Food and Drug Administration
The Mission Accomplishment
and Regulatory Compliance
Services (MARCS) Program
12. What FDA Does:
FDA is responsible for protecting the public health by assuring the
safety, efficacy and security of human and veterinary drugs,
biological products, medical devices, our nation’s food supply,
cosmetics, and products that emit radiation.
FDA is also responsible for advancing the public health by helping
to speed innovations that make medicines more effective, safer, and
more affordable and by helping the public get the accurate, science-
based information they need to use medicines and foods to
maintain and improve their health. FDA also has responsibility for
regulating the manufacturing, marketing and distribution of tobacco
products to protect the public health and to reduce tobacco use by
minors.
Finally, FDA plays a significant role in the Nation’s counterterrorism
capability. FDA fulfills this responsibility by ensuring the security of
the food supply and by fostering development of medical products
to respond to deliberate and naturally emerging public health
threats
12
14. Office Of Regulatory Affairs
The FDA’s Office of Regulatory Affairs is the lead office for all
FDA Field activities as well as providing FDA leadership on
imports, inspections, and enforcement policy. ORA supports the
five FDA Product Centers by inspecting regulated products and
manufacturers, conducting sample analysis on regulated
products, and reviewing imported products offered for entry into
the United States. ORA also develops FDA-wide policy on
compliance and enforcement and executes FDA’s Import Strategy
and Food Protection Plans.
Besides executing its mission through its Federal workforce,
ORA also works with its State, Local, Tribal, and Territories
counterparts to further FDA’s mission.
14
15. Office of Regulatory Affairs
(ORA)
• “The Field”: Over 85% of ORA’s staff work in:
– 5 Regional Offices
– 20 District Offices
– 13 Laboratories
– More than 150 Resident
Posts and Border Stations
• District Office branches and groups:
– Investigations Branch (Field Investigators)
– Compliance Branch (Compliance Officers)
– Laboratory Branch (Laboratory Analysts) – for districts that have labs
• Regional Labs - service multiple districts
3/30/2011 15
16. What Does ORA Do?
• ORA supports the FDA Product Centers by
acting as the hands, feet, eyes, and ears of
the Agency:
– Field Operations
– Laboratory Work
– Import Entry Review
– Compliance Operations
– Policy
16
17. What is MARCS?
“The Mission Accomplishment and Regulatory
Compliance Services (MARCS) Program is a
comprehensive integration and reengineering of
mission critical systems for FDA’s Office of
Regulatory Affairs (ORA) to”:
Eliminate the current application stovepipes
Better automate the relationships across
inspections, compliance, reporting,
management and related activities
Retire and replace aging legacy systems with
modernized applications built on a common
service framework
3/30/2011 17
18. MARCS Stakeholders
ORA Stakeholders Other Governmental Agencies
ORA HQ Congress
Districts States
Local
Foreign
CDC
Labs MARCS Governments
USDA
OC
Regulated Firms
Centers Office of
Information Importers Filers
Chief Management
Contract Labs
Counsel Other IT Other IT
Contractors Programs Industry/Public
Other FDA Organizations
3/30/2011 18
19. Full & Complete Integration
MARCS Integration MARCS Layered Architecture
Perspectives CLIENT LAYER
PRESENTATION LAYER
Workers MARCS IS A USER PLATFORM
The User Perspective
BUSINESS LAYER
MARCS IS A
BUSINESS PROCESS
ORA PLATFORM
The Business
Perspective
INTEGRATION LAYER
MARCS IS AN INTEGRATION
PLATFORM
RESOURCE LAYER
OIM Data Documents
Adjacent
Systems
The Technical
Perspective
19
22. Process: Ensure Flexibility for Agile Business
Processes
Business Analysts Developers
Model processes Populate business
catalog and implement
Enterprise Architects details
Define business
architecture
LOB Owners
Collaborate with business
analysts and tailor-to-fit
processes
Business Users
Collaborate and
innovate
IT Operations
Manage and
monitor
Team
Measure, analyze, improve,
govern
23. Content: Build on a Single Consolidated Content
Management Infrastructure
ERP CRM SCM
CONTENT MANAGEMENT
24. Infrastructure: Out-of-the-Box Integration
Worklist Process MS Office Online Shopping Mobile Devices
Portal
Employee Order2Cash
On-boarding
Customer
BUSINESS PROCESSES
Expense
On-boarding Approval
Employee
Customer
Update
Record
SERVICES P.O. Status
MAINFRAME
27. The Social Enterprise: Top 10 Checklist
Real-time collaboration
Business activity streams
Personalized mash-ups
Single enterprise-wide content repository
Complete content lifecycle management
Governance and compliance
Workflows for structured and unstructured processes
Integration with business processes and applications
Service-oriented architecture
Complete, open and integrated
30. While at AIIM/info360
• Oracle Track@info360 – Wednesday March 23
Room 154:
• 1 pm Revolutionizing the User Experience
• 1:50 Is Pervasive Governance Part of Your ECM
Strategy?
• 2:40 10 Key Decisions: Your ECM Checklist
• 3:30 Unlocking The Value of Your Application
Content
• 4:20 Optimize Web Content Targeting
• Meet Experts at the Oracle Booth 1414
31. Engage in the Conversations!
Twitter:
#WebCenter, #E20, #ECM, #Oracle
Facebook:
http://facebook.com/OracleE20
http://facebook.com/OracleWebCenter
LinkedIn
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20
