2. #speaktheweb
Senior UX Consultant at amaze
Left Sheffield Hallam Uni in 1998
Started career as a front-end dev
Drifted into UX in 2005
Joined amaze in April 2012
3. #speaktheweb
Amaze founded in 1995
Lots and lots of people (about 220!)
Offices in Manchester, Liverpool & London - this is the Manchester office opposite the old Hacienda
Full service consultancy for B2C and B2B: Strategy & creative, Design & build, Digital commerce and
technology, Integrated comms, Global implementation support
We’re quite good…
4. #speaktheweb
• In 2013, Amaze ranked at number 22
in UK’s top 100 agencies
• Ranked #1 in the North West
• Ranked #4 in Design & Build
Don’t just take my word for it…
5. #speakthewebASICS – International websites / Global E-commerce
Take ASICS from non-transactional to transactional
Requires whole sales, warehouse and distribution network, and customer services establishing
America live, Japan in dev, Europe ready for dev, next up is Australiathen on to China, South America
and rest of world
6. #speakthewebLexus V10 – Building award-winning pan-European luxury
European rollout completed couple of months ago
FWA and Mobile FWA in same day - first site ever to do that
Best use of brand @ Big chip 2013
7. #speaktheweb
The Saucy Fish Co – Increasing brand worth to £60m in 2 years
using digital, social and PR as springboards
8. #speaktheweb
Unilever - Strategic co-ordination and implementation support
across Unilever’s global digital operation
Responsible for strategic co-ordination & implementation support across Unilever’s global digital operation.
This involves building a consistent global digital presence for the corporation, including the support of 68
websites across 104 countries.
9. #speaktheweb
Toyota - Strategic brand, creative, technological and feature-rich functional
development for multi-lingual websites across 28 European markets
10. #speaktheweb
UX
• User Experience
• Usability
• User-centred Design
• InformationArchitecture
• Wireframing
• Whatever
My bit in all that magic is UX – lots of different names for what we do
User-centric – what do your users or customers want?
User, stakeholder & competitor research, Content audits, Sitemaps,
Wireframes & prototypes, Usability testing.
Best practise & design patterns & a bit of wheel reinventing
13. #speaktheweb
Bad UX != Evil UX
Bad UX can be down to poor attention to detail, laziness, lack of understanding of the web
Evil UX is completely the opposite…
20. #speaktheweb
…if either of these
things happened…
OMG!! That would
be a disaster…
…if either of these
things happened…
…and the standard
password reminder
didn’t work…
Click here …anyway
24. #speaktheweb
Box around this
content: Uniform
Connectedness
Optional extras with compulsory
passenger information: Proximity
OPT OUT
instructions, located
AFTER the option
Travel
insurance
Label separate
from dropdown
32. #speaktheweb
Offering a feedback form but no other contact details
Means the user has no record of contacting you, giving you plausible deniability
They cannot chase you up any other way
There’s no context to subsequent correspondence
Every follow-up must be done through the feedback form & feels like yet another first approach