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I Google Gadgets For Marketers
1.
iGoogle for Marketers
by Rob Stokes CEO Quirk eMarketing
2.
What is iGoogle?
3.
Google’s personalised home
page
4.
5.
6.
A fun video…
7.
Gadgets?
8.
Also known as
widgets, badges, modules, webjits, capsules, snippets, flakes and plug-ins
9.
On iGoogle, they
are called Gadgets
10.
Gadgets are like
small web pages which can be embedded on other pages
11.
They can consist
of HTML, Javascript, CSS, Flash, Silverlight, etc.
12.
Basically anything possible
in a web page is possible in a gadget
13.
Gadgets are easy
to develop and share!
14.
What’s really cool
about this?
15.
You can write
once, run anywhere
16.
Anyone can take
your gadget and embed it in their site or iGoogle page along with your brand message
17.
Quick fact:
18.
1997, Trivia Blitz
was the first widely syndicated widget. It was a Java game applet built by uproar.com as a mechanism to drive traffic to their site
19.
So why use
gadget technology?
20.
Because they use
standard web technologies
21.
Scalable
22.
Cross platform
23.
Free hosting and
bandwidth
24.
Gadgets can be
used in many places
25.
26.
27.
28.
29.
30.
So why are
you here?
31.
We want to
introduce you to the world of gadgets from a marketing perspective
32.
Why should you
be thinking about gadgets?
33.
Masses of eyeballs
and interactions for your brand!
34.
Some gadgets get
millions of page views each day
35.
Engaging your customer
online is no longer restricted to your website
36.
Your brand now
needs to be on their turf in a way which suits them
37.
What’s the most
commonly viewed page on the internet?
38.
39.
Now 1 in
5 US visitors to Google are seeing this:
40.
41.
iGoogle is Google’s
fastest growing service!
42.
iGoogle is not
only a marketing tool, it is also useful to marketers
43.
It offers instant
dashboard capabilities
44.
45.
46.
Many third party
marketing applications have iGoogle gadgets
47.
48.
You can even
get the gadgets to interact with each other to form a full application
49.
50.
So what makes
a good gadget?
51.
Much like any
customer engagement tactic, it must deliver timely and relevant value to the user
52.
Provide useful information
or services
53.
Extend functionality or
information already provided by a web property. I.e. BrandsEye.com
54.
It should localised
wherever possible I.e. SA Weather Vs. Weather
55.
56.
South Africa’s most
popular gadgets
57.
58.
59.
60.
Lets see some
of them in action…
61.
Things to consider
when developing gadgets
62.
Relevance
63.
Stickiness
64.
Functionality
65.
Usability
66.
Design
67.
Make your content
locally relevant
68.
But also offer
multiple languages through your gadget
69.
Keep your content
FRESH – update at least daily!
70.
Be fun –
style counts!
71.
Be a good
citizen – don’t ask for too much info and respect the info users give you
72.
Above all ask
yourself the question… “ What will make my gadget remarkable?”
73.
Marketing your gadget
74.
Firstly make sure
its remarkable!
75.
Then syndicate it
on your website or blog with an “add to Google” button
76.
Also submit your
gadget to Google and other third party directories
77.
How do you
rank well in the gadget directory?
78.
Like the main
search engine, the results are algorithmic
79.
Factors in this
formula include:
80.
81.
You can set
the following metadata so make sure its keyword optimised
82.
83.
Other marketing considerations:
84.
Size: if its
too big, users will delete and that will hurt your ranking
85.
Test: speed and
functionality – users will delete gadgets that are slow or broken
86.
Choose the right
category – Google will auto assign one if you don’t specify
87.
88.
You can even
aggregate gadgets and offer a full iGoogle tab as a service to your customers
89.
90.
Measuring Performance
91.
Weekly page views
are displayed in the directory
92.
You can also
use Google Analytics or most decent analytics packages
93.
Gadget ads
94.
A rich and
interactive new ad format using the same technology as iGoogle gadgets.
95.
Once again, they
are like mini versions of your website in any Adsense ad size
96.
Can incorporate live
data feeds to increase relevance and value
97.
Ability to reach
over 75% of unique internet users in more than 20 languages in over 100 countries
98.
Different targeting options:
contextual, site, geographic, demographic
99.
Priced on a
CPM or Adwords auction CPC model >NO campaign charges!
100.
No serving or
hosting costs!
101.
Full analytics and
interaction reporting
102.
A great gadget
ad example:
103.
104.
“ Using Gadget
ads has led to additional conversions at a significantly lower CPA” Bettina Feil, Marketing Manager, Lastminute.de
105.
A few more
examples…
106.
Lets get practical….!
107.
Some final notes…
108.
Wits gadget competition:
(UCT Vs. Wits) Will the students beat the pros?
109.
Entries in by
31 st October
110.
iGoogle Version 2
incorporates the Open Social API so you can make your gadgets social…!
111.
Editors picks: email
us ->gadgets@quirk.biz
112.
Thank You
113.
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