This document discusses trends in IP video communications and challenges in the industry. It notes that video calls over the internet increased from 28% to 40% from 2008 to 2010. It projects that the number of consumer video conferences will grow more than 8 times from 2010 to 2015. It also discusses how different types of traffic will dominate over time, with video communication expected to overtake video content after 2025. The document outlines needs in the market for video solutions and introduces Radvision's portfolio of products and services to address these needs, including video clients, SIP servers, testing tools and more.

1. Name: Title:
IP Video Communications - Trends and
Challenges
Amir Zmora VP Marketing & Products October, 2010

3. Video chat is sky rocketing
Video Calls/Chat by Screen
Source: GigaOM Pro

4. 28%
36% 40%
2008 2009 2010
Video calls over the Internet increased
% of video calls out of all calls

5. Used to bridge geographical barriers
The Number of Consumer Video Conferences
projected to grow by more than 8 times between
2010 and 2015.
- GigaOm, 2010

6. Gopher, FTP
WWW
P2P
Video
Content
Video
Communication
Dominant
Traffic Type
1993-1995
1995-2000
2000-2013
2013-2025
2025+
1995: Web overtakes Gopher, FTP
2000: Peer-to-Peer overtakes Web
2013: Video Content overtakes
Peer-to-Peer
2025: Video Communication
overtakes Video Content
Source: Cisco 2010

7. Tablets have gone Enterprise

8. Apple has done it again
FaceTime on
iPhone4 –
a mobile video
chat service
UI
Mobile browsing
Smartphones
Tablets
Mobile video communications

9. Since then the market is on fire

10. Android for Mobile
First Android TV
by People of Lava
First Android
Netbook by Toshiba
and Beyond

11. Market Needs
All Platforms – Group, Personal, Tablets, Mobile, CE…
All OSs– Android, Windows, Linux…
All Chipsets – Samsung, TI, Intel, Freescale, Qualcomm...
All Segments – Hosted, SMB, Enterprise, Consumer…
Flexible and Customizable for specific vertical needs
Usability is Key– Quality & Service
Video Development
Solution

12. Technology Business Unit Mission
Making video a natural part of every
electronic communication by providing a
complete Video Development Solution

13. A Comprehensive Solution Portfolio
Meeting all Your Development Needs
Conference
Bridges Gateways IVRs
Protocol
Validation
Media Quality
Analysis
Video Clients VoLTE 3G Handsets IMS Clients
SBCs
IP-PBXs Proxy Servers
Presence &
IM X-CSCF UC Servers
IADs

14. Client Products & Projects SIP Server Products
Turnkey Solutions - Professional Services
Client Frameworks SIP Server Frameworks
Multimedia Terminal Framework
SIP Server
Core
Presence
& Events
B2BUA
NAT Traversal MSRP A-RTP
Protocol Toolkits
Diameter
IMS SIP Suite H.323 MEGACO MGCP 3G-324M
Testing
Products
Testing &
Validation
Technology
End-to-End Product Portfolio
SIP Developer Suite

15. BEEHD Family of Products
BEEHD Core
BEEHD for Desktop BEEHD for
Enterprise
BEEHD for
Personal
Devices

16. Agenda
Time Session Track
09:15 – 10:50
IP Video Communications - Trends and
Challenges
Developing Video
Solutions for the
Service Provider and
Enterprise
Guest Speaker:
Scaling Advanced VoIP Telecom Services
Video Clients Fundamentals
HD Video to the Desktop
Solving the Android - iPhone Puzzle
10:50 – 11:10 Break
11:10 – 11:40 Embedded SIP Servers for the Enterprise
11:40 – 12:10 The IMS and LTE Revolution The Future of
Telecom12:10 – 12:40 RCS - Advanced Interoperable Services
12:40 – 13:00 Servicing Video:
ooVoo, Fring, IBM, RADVISION
Panel

17. Agenda
Time Session Track
13:00 – 14:00 Lunch
14:00 – 14:30 Making Real-Time Video Work over the Internet The Secrets of Media
over the Net14:30 – 15:00 Video Quality Monitoring and Analysis
15:00 – 15:20 Break
15:20 – 15:40 Social Media at your Service Social Media

18. And we will conclude with this

19. Where to Find Us?
Corporate site Community Blogs Newsletter twitter
This seminar, online:
http://community.radvision.com/page/futurecomm-2010/

20. Name: Title:Amir Zmora
amirz@radvision.com
VP Marketing & Products
Thank you!