Contenu connexe Similaire à Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe (20) Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe 1. Rewarding the
Right Behaviour in
a Mobile World
By Chris Rolfe
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4. Why Rewards Impact Behaviour
Reward - a positive stimulus that can
be presented in the process of
reinforcing behaviour
“Resources are scare. People
respond to incentives”
Prof. Steven Landsburg
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6. Measurement: 3 Key Terms:
Return on Investment (ROI)
Average Customer Acquisition Cost
(Av.CAC)
Customer Acquisition Cost
(CAC)
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8. 3 Enablers in a Mobile World
6bn Connected
Data Analytics
Mobile Phones POS
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9. Types of Rewards
Type Definition
Financial Typically cash
Product Coupons &vouchers
Utility Airtime, e-currency, electricity
Recognition Awards, plaques, clubs
Other Gifts, holidays, experiences
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