Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.

1. Leveraging Facebook for
Business
Richard C. Brasser and Kristen Galli
The Targeted Group
December 16, 2009
©2009 The Targeted Group

2. Today’s Presenters:
Richard Brasser Kristen Galli
Twitter: @socmedia365 Twitter: @TheTG
Gvoice: 646.719.0619 Gvoice: 407.243.8554
Email: rbrasser@targetedgroup.com Email: kgalli@targetedgroup.com
www.thetargetedgroup.com
866-738-8768

3. What IS social networking?
• Ask a few people in crowd

4. Let’s start with what it ISN’T

5. It isn’t about…
Technology

6. It isn’t about…
What you had for breakfast

7. It isn’t about…
Wasting Time

8. It isn’t…
Just for kids

9. So, what IS social networking?

10. Just for kids

11. It is about…
A global network

12. It is about…
Instant information

13. It is about…
Viral growth of your message

14. Why should YOU care about it?

15. You can
Exponentially
increase your access
to information

16. You can
collaborate
globally

17. Make
More
SALES

18. The most important
first step is to…
…BE A PART OF THE CONVERSATION

20. Social Media Landscape

22. Facebook:
2004 to Today

23. More that 350 Million Active Users
If Facebook were a country it would be
the THIRD most populated in the WORLD.
Even ahead of the USA

24. 3.5 Billion

27. Unique Advantages of
Using Facebook for Business

28. Lead Generation

29. Search Engine Optimization

30. Two Way Dialogue

31. Learn Who Your Customer Is

32. Targeted Advertising

33. Natural Recommendations = Trust

34. Reputation Management

35. New Customer Acquisition

36. Flexibility
• More than 1.6 million active Pages on
Facebook

37. The Story of 3M Canada

38. C.A.P.T.’N. (Create Your Account)

39. C.A.P.T.’N. (Create Your Account)

40. C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
Tabs:
The layout of a Facebook Page is flexible. You can
add up to six tabs that are visible to fans including
videos, pictures and product information.
Profile Picture:
Upload your
company logo.
Status Bar:
Publish news and information
about your company to appear
in your “wall”, below.
Fans List:
Virally grow your
exposure and learn
about your
customers.

41. C.A.P.T.’N. (Publish /Post)

42. Online Privacy Issues

45. C.A.P.T.’N. (Tools and Analysis)
Insights
A Facebook application that
allows you to track metrics
including page views, wall
posts, discussion threads and
photo views.

46. C.A.P.T.’N. (Tools and Analysis)
Google Analytics
Use Google Analytics to
track the number of visitors
from Facebook to your
website and set up
conversion tools to track the
impact on your sales funnel.

47. C.A.P.T.’N. (Network)

48. C.A.P.T.’N. (Network)

49. How do you engage your fans??
Think outside the box!

52. 10% of page visitors
played game
Of those who played:
6% clicked the "Share"
6% clicked "Buy Now“
Received over 6,000 new
fans in addition to sales
and media exposure

53. Burger King Whopper Sacrifice
Invested: less than $50,000
Returned: more than
$400,000 in press/media
value
Received 32 million free
media impressions

54. That is like reaching the population of
these 19 states… combined!!

55. Great Wolf Lodge
• Extended Product
and Services
Information
• Special Events
• Promotions
• E-Newsletter

56. Leveraging Facebook for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time

57. P.O.S.T.
Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology

58. 5 Key Objectives
Of Social Networking
Embracing Supporting
Listening
Energizing Talking

59. Essential Strategic Steps
1. Identify your first social networking beachhead
2. Clearly define the key value that your company
and employees provide
3. Understand your audience and identify where
they engage in social networking
4. Expand your circle of influence
5. Activate an advanced social networking
initiative