Presentatie van Marnix Vandebroek (Employer Branding & Online recruitment consultant at RCA Group) over het belang van Employer Brainding.

1. 20
BEATING
THE 12
BUZZER
GET UP FOR YOUR BRAND

2. “ WHAT
GETS
YOU
UP
IN
THE
MORNING?

3. 2 MIN. A DAY
FOR 21 DAYS
3 POSITIVE THINGS
FREE TIP FOR A HAPPY LIFE

4. “ WHY
DO
YOU
WORK
HERE?
IF YOUR FIRST ANSWER IS MONEY, I SHOULD TALK TO YOUR BOSS

5. BRAND A BRAND B
€ 25.000 € 55.000
7 airbags 7 airbags
rims
start/stop system
airco
Source: Job Mensink

6. WHAT IF I TOLD
YOU THIS WAS
BRAND B
STAND FOR SOMETHING

7. EMPLOYER BRAND A EMPLOYER BRAND B
€ 35.000 € 38.000
25 days vacation 30 days vacation
Training & development Training & development
Opportunities Opportunities

8. I HELP PEOPLE
GET TO THE
MOON
PURPOSE IN A JOB

9. TEAM EXPERIENCE TEAM VISION
5 Engineers 5 Engineers
5-10 years 1-2 years
Phd, MBA Master

10. “
75%
OF
JOB
SUCCESS
IS
BY
MOTIVATION,
OPTIMISM
&
ATTITUDE
25% IS BY IQ (Shawn Achor)

11. I USED TO BE
A CLEANING LADY
NOW I…
VIRGIN RECORDS (Source: Richard Branson)

13. “
A
BRAND
IS
THE
RESULT
OF
PERCEPTION
THROUGH
EXPERIENCE

14. TV IS BAD
FOR PEOPLE’S
MINDS
CULTURE BEATS STRATEGY

15. Recru
it in functio
n of C
ULTUR
E & VI
SION.
“If you
don’t
for us. like sp
We ne orts, y
ed pa ou sho
b e on ssion, uldn’t
the fie otherw come
ld.” ise yo work
u shou
Steve ldn’t
Forga
rty
– Sr. M
anage
r Strate
gic Re
cruitm
ent Pr
ogram
s-

16. Flexible
Family Adhoc
Collective Individual
Hierarchy Market
Control
Source: Employer Brand Insights (Quinn)

17. YOUR
LEADERS
ARE THE KEY
COMMAND VS. COLLABORATION

18. “
50%
OF
EMPLOYEES
DOES
EVERYTHING
TO
ACHIEVE
THE
COMPANY
GOALS
ONLY 25% CLAIMED TO KNOW THESE GOALS (Source: Stima 2011)

19. “
31%
MORE
PRODUCTIVE
WHEN
THE
BRAIN
EXPERIENCES
SUCCESS
IN
THE
PRESENT
SUCCESS IS NOW AND NOT ON THE HORIZON (Shawn Achor)

20. “
SO
WHAT
ARE
YOU
TELLING
YOUR
EMPLOYEES

21. recommendation orientation
EVP
contribution application
Source: Employer Brand Insights

22. CHECK ON YOUR
NEW HIRE AFTER
90 DAYS
CONVERSATION

23. RECRUITMENT MANAGER BRAND MANAGER
Will get you your Will create you an
20 hires after some time employer brand,
will attract 20 candidates
and more
THE
NUMBER
OF
EMPLOYER
BRAND
MANAGERS
IS
INCREASING
AT
THE
SAME
RATE
AS
THE
USE
OF
PRINT
ADS
IS
DECLINING
(Source: Indeed)

24. “
IT’S
NOT
ABOUT
THE
TIME
TO
HIRE,
BUT
ALL
ABOUT
THE
QUALITY
OF
THE
HIRE
(Source: Brett Minchington)

25. IF I CAN
MAKE THIS IN
10 NOW
START
MIN…