1. SKIN TONE AS A FACTOR IN REPRESENTATION OF BLACK
WOMEN IN MAGAZINES!
BY:
CYNTHIA SEVILLA
ART RODRIGUEZ
ROBERTO ARAUJO

2. CONTENTS COVERED
INTRODUCTION
DISCUSSIONS
METHODOLOGY
SUGGESTIONS
RESULTS
LIMITATIONS
IMPLICATIONS

3. INTRODUCTION
VIDEO
BLACK WOMEN IN THE MEDIA
RESEARCH QUESTIONS:
light skin vs dark skin Black women in magazines
context in which dark skin women are depicted
skin tone as a factor in Black women magazines

4. METHODOLOGY
MEDIA USED
MAGAZINES - 30
BEAUTY/GLAMOUR
HEALTH AND FITNESS
BLACK BEAUTY
PROCEDURE

5. METHODOLOGY cont.
WHAT DOES LIGHT OR DARK SKIN
L
BLACK WOMAN LOOK LIKE?
I
D
G
A
H
R
T
K
S
S
K
KI
I
N
N
B
B
L
L
A
A
C
C
K
K
W
W
O
O
M
M
E
E
N
N

6. RESULTS
AVERAGES NUMBERS OF:
pages: 207
models: 201.94
non-Black models: 183.94
total Black models: 18.06
light-skin models: 14.5
dark-skin models: 3.56

7. RESULTS cont.
IN OTHER WORDS:
out of 202 total (any race) models...
non-Black models - 91% or 45 of 50
Black models - 9% or 5 of 50
light skin Black - 7% or 4 of 50
dark skin Black- 2% or 1 of 50

8. RESULTS cont.

9. IMPLICATIONS
LIGHT SKIN VS DARK SKIN
SKIN TONE BIAS
MISREPRESENTATION - ELEMENT OF
DISCRIMINATION
MESSAGE

10. DISCUSSION
OTHER RESEARCH:
KEENAN (1996)
IN REGARDS TO QUESTIONS:
Lighter skin a significant factor in magazines
Relationship: context and skin tone
Frequency of light skin in Black magazines

11. SUGGESTIONS
EFFECTS ON SELF-ESTEEM
Dark women
EXTERNAL VALIDITY
LONGITUDINAL EFFECTS
FUTURE RESEARCH

12. LIMITATIONS
ACCURACY OF EVALUATIONS
OTHER MEDIA - MAGAZINES
ONLY WOMEN
HISTORICAL CONTEXT

13. CONCLUSION
VIDEO
Q & A
THANKS!!!