Learn how Neiman Marcus partnered with Regus to stay productive and focused on business, while maintaining a professional presence.

1. For more information visit regus.com/corporate or call 855-REGUS-54
Client
The Neiman Marcus Group operates
luxury retail stores across the US,
from its headquarters in Dallas, Texas.
In addition to its Neiman Marcus and
Bergdorf Goodman stores, it has 36
Last Call clearance centers, usually
located in outlet malls. Last Call is
enjoying good growth in the US, and
has six store openings scheduled
for 2014.
Challenge
Typically, when Neiman Marcus
launches a Last Call outlet, the
store manager spends 90 days in
the new location preparing for the
launch and recruiting staff. And
since the store is not yet open, the
manager needs a place to work. For
example, somewhere to interview
job applicants and build local
connections.
When embarking on this process, the
managers want to be immediately
productive. With just 90 days to have
staff on board and the store opened,
they cannot waste time waiting for
desks or phone lines to be installed.
They need instant, ready-to-use
workplaces close to the site of the new
store. And since they only need that
workspace temporarily, they don’t want
to lock into long-term agreements.
Another priority for Last Call and its
managers is the image presented to
potential employees. According to
Bill Earnheart, Vice President, Last
Call Stores, “The manager needs an
environment where someone who
doesn’t know much about Last Call
can come in and understand that
it’s a professional organization. We
expect professionalism from our
retail staff, and that’s what we must
present to them at recruitment.”
Therefore, the pre-launch offices must
be high-quality, professional spaces,
accessible and business-ready as
soon as Last Call needs them.
Solution
The solution chosen by Last Call is
to use Regus flexible workplaces.
One reason that attracted Bill
Earnheart to Regus is the extent
of its network. “The proximity is of
prime importance because when
people come to interview for a job,
they need to understand the time of
their commute. So the manager’s
temporary office can’t be very far
from where the store will be. And
we’ve found that Regus usually has a
location very convenient to the new
retail location.”
Another attraction is speed to market.
Since Regus’ flexible workplaces are
already fully equipped, Last Call’s
managers can quickly get
started working.
“I don’t have to put someone out in
the field, and find space, furnish it,
connect IT and all the other things
that go into setting up an office. It
boils down to convenience. The
office is ready-to-work,” explains
Bill Earnheart. And not only are
the Regus Offices convenient and
easy, they convey the high-quality,
professional image that Last Call
wants to present.
Neiman Marcus
case study
“I don’t have to put
someone out in the
field, and find space,
furnish it, connect IT
and all the other things
that go into setting up
an office. It boils down
to convenience. The
office is ready-to-work.”
Bill Earnheart
Vice President
Last Call Stores

2. For more information visit regus.com/corporate or call 855-REGUS-54
Outcome
The number of Regus locations used
by Neiman Marcus at any one time
varies according to the plans for store
openings. While it generally uses
offices for the manager and assistant
manager of each store, there is also
the option to utilize other Regus
facilities if it needs them – such
as an on-demand, pay-as-you-use
conference room if it is running
orientation groups or training sessions.
Employees throughout Last Call
benefit from using Regus workplaces
when it launches new stores.
Earnheart and his team have access
to professional office space wherever
and whenever they need it. Store
managers gain the convenience of
an instant office, which helps them
attract great staff. And Last Call’s
technical staff appreciate the ease
of doing business with Regus.
“Our telecom manager really likes
Regus because he always knows
what to expect,” says Earnheart.
“We know we will get the high-
speed connection we need and that
we can seamlessly connect into
our own network the way we need
to do it, allowing us quick set up
communications for our teams.”
With less time-to-market in each
new location, and less drain on staff
time, Regus’ flexible workplaces are
making Last Call’s growth strategy
much easier to execute.
Neiman Marcus
case study
“Our telecom manager
really likes Regus because
he always knows what
to expect. We know we
will get the high-speed
connection we need and
that we can seamlessly
connect into our own
network the way we need
to do it, allowing us quick
set up communications
for our teams.”
Bill Earnheart
Vice President
Last Call Stores

3. For more information visit regus.com/corporate or call 855-REGUS-54
Regus Corporate Workspace Solutions is dedicated to helping global organizations realize the full potential offered
by alternative working models. In short, we help enable radical transformations in the way they do business.
With a global network spanning
750 cities and 100 countries, we
are the world’s largest provider of
innovative workspace solutions. And
by tailoring these solutions to our
customers’ needs we enable them
to grow revenues, reduce costs,
increase profitability, become more
agile and provide great working
environments for their people.
The world of business is changing,
and so are the ways businesses
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This is why most of all Fortune
500 and FTSE 500 businesses
are Regus customers.
• Reduce infrastructure costs by up
to 60% and remove leases
from your balance sheet
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in new markets
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standards for your
distributed workforce
• Create great working environments
for your people to collaborate
and work more effectively. Enable
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