How Plugged are Canadian Home Buyers | REW.ca
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Did you know… - Canadians visit more websites and spend more time on web pages than anyone else in the world - 62 per cent of us have smartphones - 90 per cent of home buyers use the Internet in their search Find out what that means for you in terms of branding and marketing. This presentation was a part of 2013 REW.ca Marketing and Branding Seminar. Go to http://www.youtube.com/watch?v=RbajK6PXBQY to watch the seminar recording.
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How Plugged are Canadian Home Buyers | REW.ca
- 1. From REW.ca Marketing and Branding Seminar Spring 2013 How Plugged are Canadian Home Buyers?
- 2. DAVID GORDON-SMITH • Corporate Training Manager at Glacier Media Inc. • Over 10 years’ experience in Internet Marketing • Trained 200+ sales representatives across Western Canada to provide digital exposure to their traditional print clients
- 3. CANADA IS #1
- 4. CANADA IS #2
- 6. BUT I’M A REALTOR! Source Our Mobile Planet: Canada (GOOGLE)
- 7. HOME BUYING HABITS Source – National Association of Realtors & Google http://www.realtor.org/reports/digital-house-hunt of home buyers searched online during their home buying process 90% of new home shoppers utilize a mobile device while they are watching TV36%
- 8. THE ZMOT Source – National Association of Realtors & Google http://www.realtor.org/reports/digital-house-hunt 52% turn to the Web as their first step. In fact, real estate related searches on Google.com grew 22% year- over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent year-over-year from 2011 to 2012.
- 10. ITS NOT ALL DIGITAL
- 11. BUT ALL OF THESE Of website readers READ PRINTED* NEWSPAPERS 78% STILL READ ONLY PRINTED EDITIONS 57% READ ONLY DIGITAL CONTENT… 11% Full sample and RO markets 2012 *Print includes PDF
- 12. FOR MORE INFORMATION PLEASE CONTACT US 604.630.2504 SERVICE@REW.CA
Notes de l'éditeur
- Canada continues to be a leader in engagement Canadians spend more than 41 hours per month online on their PC, representing the 2nd highest across the globe, and they rank 1st in terms of monthly pages and visits per visitor.
- Online video grows in importance to digital ecosystemThe online video market continues to grow in Canada as long-form viewing and premium programming migrate online. Canadians rank 2nd worldwide in terms of monthly hours (25) and videos (291) per viewer. The Entertainment category saw the largest growth in number of videos viewed versus year ago.
- There are 22,076,000 mobile subscribers in Canada … up 10% from last year (Dec 11 vs Dec 12). There are about 33 million people living in Canada … so we could say about 66% of Canada has cell phones … but that’s not entirely accurate. There about about 4 million Canadians under the age of 9 … so a more accurate number would be about 76% of Canadians have cell phones. (http://www.statcan.gc.ca/daily-quotidien/110928/t110928a4-eng.htm)Of those 76% … 62% now have SMART PHONES! An increase of 17% in just 12 months!
- There are 22,076,000 mobile subscribers in Canada … up 10% from last year (Dec 11 vs Dec 12). There are about 33 million people living in Canada … so we could say about 66% of Canada has cell phones … but that’s not entirely accurate. There about about 4 million Canadians under the age of 9 … so a more accurate number would be about 76% of Canadians have cell phones. (http://www.statcan.gc.ca/daily-quotidien/110928/t110928a4-eng.htm)Of those 76% … 62% now have SMART PHONES! An increase of 17% in just 12 months!
- Today’s Home Shoppers are Likely to Conduct Their Research Both Online and Offline n Real estate consumers who use the internet while researching a home are more likely to use multiple sources n REALTORS® using offline marketing and sales channels should incorporate digital to complement those efforts
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