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Promises and Potholes: Where we are and where we’re going in mobile
Where	
  are	
  we	
  on	
  the	
  road?	
  
Pressure	
  points	
  
A	
  journalism	
  of	
  tradeoffs	
  
A	
  solu8on?	
  
Tools	
  
[Acquisi8on	
  cost	
  is	
  down]	
  
[The	
  market	
  is	
  providing	
  incen8ves]	
  
[Three	
  developing	
  models]	
  
[HiBng	
  the	
  performance	
  ceiling]	
  
[The	
  expecta8on	
  game]	
  
[Flexibility	
  vs.	
  Depth]	
  
[Cost	
  vs.	
  Quality]	
  
[What	
  I	
  can	
  do	
  vs.	
  What	
  I	
  should	
  do]	
  
[Thinking	
  in	
  terms	
  of	
  	
  
what	
  it	
  isn’t]	
  
[The	
  things	
  we	
  carry]	
  
Judd	
  Slivka	
  
Steve	
  Rice	
  
Missouri	
  School	
  of	
  Journalism	
  
Promises and Potholes: Where we are and where we’re going in mobile
Where	
  are	
  we	
  on	
  the	
  road?	
  
[Acquisi8on	
  cost	
  is	
  down]	
  
[The	
  market	
  is	
  providing	
  incen8ves]	
  
[Three	
  developing	
  models]	
  
Where	
  are	
  we	
  on	
  the	
  road?	
  
[Acquisi8on	
  cost	
  is	
  down]	
  
Canon	
  5d	
  Mk	
  III:	
  $3,300	
  
ManfroWo	
  Tripod:	
  $150	
  
MacBookPro	
  15":	
  $2,000	
  
Sennheiser	
  wireless	
  mic:	
  $600	
  
BeachTek	
  preamp:	
  $439	
  
1	
  year	
  Adobe	
  Crea8ve	
  Cloud:$600	
  
Total	
  cost:	
  $7,089	
  
	
  
	
  
	
  
5-­‐year	
  amor8zed	
  cost:	
  $1,898	
  per	
  year	
  
	
  
128GB	
  iPad	
  Mini:	
  $700	
  
iOgrapher	
  mount:	
  $70	
  
ManfroWo	
  tripod:	
  $150	
  
Sennheiser	
  wireless	
  mic:	
  $600	
  	
  
Lens	
  kit:	
  $150	
  
iRig	
  Pro	
  pre-­‐amp:	
  $150	
  
Apps:	
  $100	
  
Total	
  cost:	
  $1,280	
  
	
  
	
  
	
  
Tradi8onal	
  Kit	
   Mobile	
  Tools	
  Kit	
  
5-­‐year	
  amor8zed	
  cost:	
  $256	
  per	
  year	
  
Where	
  are	
  we	
  on	
  the	
  road?	
  
[The	
  market	
  is	
  providing	
  incen8ves	
  
for	
  third-­‐party	
  app	
  development]	
  
[Three	
  developing	
  models	
  of	
  mobile-­‐tool	
  journalism]	
  
Pressure	
  points	
  
[Expecta8ons	
  are	
  higher	
  than	
  
the	
  performance	
  ceiling]	
  
[Early	
  adopter	
  problems]	
  
A	
  journalism	
  of	
  tradeoffs	
  
[Flexibility	
  vs.	
  Depth]	
  
[Cost	
  vs.	
  Quality]	
  
[What	
  I	
  can	
  do	
  vs.	
  What	
  I	
  should	
  do]	
  
A	
  journalism	
  of	
  tradeoffs	
  
[The	
  conundrum	
  of	
  mobile-­‐tool	
  news	
  gathering]	
  	
  
The	
  more	
  produc8on	
  quality	
  we	
  add,	
  	
  
the	
  less	
  mobile	
  we	
  become	
  
A	
  journalism	
  of	
  tradeoffs	
  
Solu8on:	
  Embrace	
  flexibility	
  
[ThingLink]	
   [Steller]	
  
[Storehouse]	
  [360	
  Panorama]	
  
The	
  things	
  we	
  carry	
  
[Video]	
   [Audio]	
   [Photo]	
   [Storytelling]	
   [Gear]	
  
Shoot:	
  FilMiC	
  Pro	
  
Edit:Pinnacle	
  Studio	
  
Enrich:	
  GifferPro	
  
Gather:	
  VoiceRecorderPro	
  
Edit:	
  Twisted	
  Wave	
  
Mix:	
  Voddio	
  
Shoot:	
  Camera+	
  
Edit:	
  SnapSeed	
  
Enrich:	
  360	
  Panorama	
  
iPhone:	
  Steller	
  
iPad:	
  Storehouse	
  
Enrich:	
  ThingLink	
  

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Steve Rice and Judd Slivka: Promise and potholes: Where we are in mobile journalism

  • 1. Promises and Potholes: Where we are and where we’re going in mobile Where  are  we  on  the  road?   Pressure  points   A  journalism  of  tradeoffs   A  solu8on?   Tools   [Acquisi8on  cost  is  down]   [The  market  is  providing  incen8ves]   [Three  developing  models]   [HiBng  the  performance  ceiling]   [The  expecta8on  game]   [Flexibility  vs.  Depth]   [Cost  vs.  Quality]   [What  I  can  do  vs.  What  I  should  do]   [Thinking  in  terms  of     what  it  isn’t]   [The  things  we  carry]   Judd  Slivka   Steve  Rice   Missouri  School  of  Journalism  
  • 2.
  • 3. Promises and Potholes: Where we are and where we’re going in mobile Where  are  we  on  the  road?   [Acquisi8on  cost  is  down]   [The  market  is  providing  incen8ves]   [Three  developing  models]  
  • 4. Where  are  we  on  the  road?   [Acquisi8on  cost  is  down]   Canon  5d  Mk  III:  $3,300   ManfroWo  Tripod:  $150   MacBookPro  15":  $2,000   Sennheiser  wireless  mic:  $600   BeachTek  preamp:  $439   1  year  Adobe  Crea8ve  Cloud:$600   Total  cost:  $7,089         5-­‐year  amor8zed  cost:  $1,898  per  year     128GB  iPad  Mini:  $700   iOgrapher  mount:  $70   ManfroWo  tripod:  $150   Sennheiser  wireless  mic:  $600     Lens  kit:  $150   iRig  Pro  pre-­‐amp:  $150   Apps:  $100   Total  cost:  $1,280         Tradi8onal  Kit   Mobile  Tools  Kit   5-­‐year  amor8zed  cost:  $256  per  year  
  • 5. Where  are  we  on  the  road?   [The  market  is  providing  incen8ves   for  third-­‐party  app  development]   [Three  developing  models  of  mobile-­‐tool  journalism]  
  • 6. Pressure  points   [Expecta8ons  are  higher  than   the  performance  ceiling]   [Early  adopter  problems]  
  • 7. A  journalism  of  tradeoffs   [Flexibility  vs.  Depth]   [Cost  vs.  Quality]   [What  I  can  do  vs.  What  I  should  do]  
  • 8. A  journalism  of  tradeoffs   [The  conundrum  of  mobile-­‐tool  news  gathering]     The  more  produc8on  quality  we  add,     the  less  mobile  we  become  
  • 9. A  journalism  of  tradeoffs  
  • 10. Solu8on:  Embrace  flexibility   [ThingLink]   [Steller]   [Storehouse]  [360  Panorama]  
  • 11. The  things  we  carry   [Video]   [Audio]   [Photo]   [Storytelling]   [Gear]   Shoot:  FilMiC  Pro   Edit:Pinnacle  Studio   Enrich:  GifferPro   Gather:  VoiceRecorderPro   Edit:  Twisted  Wave   Mix:  Voddio   Shoot:  Camera+   Edit:  SnapSeed   Enrich:  360  Panorama   iPhone:  Steller   iPad:  Storehouse   Enrich:  ThingLink