We are an NFC and proximity Marketing and technology company. Our main area of expertise is on the delivery of NFC and QR marketing solutions through mobile devices for brands and agencies. NFC stands for Near Field Communications, which means that a mobile phone can interact with any real world object as long as the phone is NFC enabled. We have developed a range of hardware and software products that enable easier interaction and integration of NFC into marketing campaigns. This deck is our Beginners Guide to NFC, everything you need to know about the tech and the marketing implications.

1. AN INTRODUCTION TO
THE WORLD OF NFC.

2. • What is NFC?
• Why it is a mobile marketing revolution?
• How does this affect brands and marketing?
• A demo of what can be done with our NFC system
• Questions
WHAT ARE WE COVERING TODAY

3. WE ARE A PROXIMITY (QR CODES) AND NFC MARKETING
COMPANY. WE HELP BRANDS AND AGENCIES INTEGRATE
NFC AND PROXIMITY TECHNOLOGY INTO THEIR
MARKETING ACTIVITIES.

4. WHAT IS NFC?
The technology behind the interaction.

5. NFC stands for Near Field Communications which is a set
of short-range wireless technologies that enable devices or
objects to communicate with each other; a little bit like
Bluetooth or QR codes.
An NFC sticker or tag only has a very small radio
frequency that alone is not powerful enough to interact with
much at all, but when you expose it to a more powerful RF
field from a mobile device, its own field is strengthened and
information can be exchanged.

6. WHY IS IT A MARKETING
REVOLUTION?
The mobile marketing world reinvented.

7. THE ORIGINAL IDEA

8. THE EVOLUTION OF THE TECH
Anything
we want
can appear
here…
The phone reader reads
the tag and interprets the
data on the tag.
Cloud
Your phone seamlessly
connects to the cloud.
No apps required
We serve up an
experience for your
audience.
A person takes their phone and
interacts with an NFC Tag

9. NFC allows marketing teams to achieve the two objectives that
have always eluded them.
1. Every brand touch point can become “richer”. Any collateral
that a brand produces can connect to the virtual world and offer
more information that is engaging and builds a relationship with
their audience like social profiles, video, applications etc.
2. All of these interactions can be measured with an easy to
access call to action. If the message on your DM or outdoor
poster is compelling a person can interact via NFC and this
interaction can be recorded live and provide detailed education
about an audience.
THE VALUE TO MARKETING TEAMS

10. WHAT DOES THIS MEAN TO
BRANDS AND AGENCIES?
The impact of NFC on marketing activity.

11. NFC MAKES MARKETING MORE POWERFUL

12. NFC MAKES REAL WORLD EVENTS CONNECTED
Real World
Experience
RFID Tag Action
Likes
Shares
Photo tag
Follow
Check-ins
Digital World

13. A BRIEF DEMONSTRATION

14. HOW BIG WILL IT GET?
The outlook for the next 12 months, and beyond.

15. 51.30%
51%
45%
43%
41%
40%
37%
16%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
UK
Spain
Canada
Italy
US
France
Germany
Japan
Smartphone market share

16. 96.50%
90%
70%
50%
25%
3.50%
10%
30%
50%
75%
2011 2012 2013 2014 2015
NFC Penetration of Smartphone market
NFC Enabled
Smartphones

18. A SOLUTION
WITHOUT A PHONE

19. SETUP FOR USERS
How do we set up and enable our RFID
collateral?

20. AT EVENTS WE CAN REVERSE ENGINEER THE SYSTEM
---------
---------
---------
Text
message
Email
NFC
READER
receiver box
at the event
Cloud
Display
screen at
event

21. WE CONFIGURE NFC CARDS
First name
Last name
Email address
Mobile number
Using the data from the sign up form we
will pre-configure access cards for
attendees to use on stand.
Each card holds a unique ID code that is
activated when tapped at the show and
allows us to use attendee details during
their experience at the event.
---------
---------
---------

22. WE CAN ALSO USE WRISTBANDS OR LANYARDS

24. INTERACTION IDEAS
Ideas to use RFID and NFC to provide additional
engagement and interaction opportunities.

25. BROCHURE OR COLLATERAL DOWNLOAD
Part of the registration process will include
requesting a user email address.
We will set up a stand where people tap their
card against the receiver and are emailed any
branded collateral you want.
This action can be performed on numerous
locations as an action to request additional
documentation or collateral.
We can also log who has requested the
brochure and provide this list to a sales team to
follow up.
Client branding and client name go here

26. ANNOUNCE ARRIVAL AT EVENT
We will have name and last name information
for each attendee. On arrival we will install a
large display that encourages people to
“announce arrival”.
This will be a live feed of arrivals so that
attendees can see who else has arrived and
will provide peer kudos and a degree of fame
by being featured on the list.
We will also allow attendees to alert colleagues
when they arrive at the even via a text
message.
All the attendee has to do is select a person
from the arrival screen after they have tapped
and click “notify”. This will then text a message
to that person.

27. SOCIAL SHARING
We need users to to configure their social network
accounts before we can allow them to perform
social actions. They have to do this themselves.

28. ACTIVATE YOUR RFID SOCIAL PROFILE
In order to integrate social interactions into the event we will need attendees to pair up their
social profiles with the cards.
The system allows users to register and activate their card on the stand or they can do it
via their mobile device at their leisure.
It’s a flexible approach and takes no more than two minutes to set up.
Facebook
Twitter
Linkedin
Synch your profiles
Choose a profile to synch
with your NFC Card
978564321
Synch Social Web page
Enter your number below
that is on the back of your
NFC Card.
Accept

29. MOBILE AND ON-STAND WAY TO CONNECT SOCIAL PROFILE

30. SOCIAL IDEAS
Ideas that are dependent on social configuration to
make the event more connected and increase the
reach of the client’s message.

31. FACEBOOK INTEGRATION
Allowing Facebook integration into the event
will allow make it more social, more connected
and spread the reach of the client’s message
beyond just the event activities.
Once a Facebook account is configured we
can allow users to:
- Checkin at the event
- Like specific items or installations at the event
- Use likes as a counter towards rewards
- Share points of interest with friends
If preferred we can set up an event page on the
Client Facebook group and push all likes onto
this page so there is a stream of content.

32. TWEET YOUR EXPERIENCE
A “#” that is broadcast by attendees
will group all tweets about the event
together.
When a person taps their card
against the box and they have
connected their twitter account a
pre-written message will be sent,
with #message and a URL included
in the message.
This increases reach of awareness
of the event, and the hash tag can
drive traffic to the client website.

33. LINKEDIN IN “SHARE”
Linkedin has an API that we can use to push
information to a person’s news feed.
Once a person has set up their linkedin
account with their card, they can:
• Post an update like “I am attending
Autodesk event 2012”
• Share a link like “Attending Autodesk
2012, check out photos from the
stand and a free software demo on
www.sample.com/sample”
• Follow a company on Linkedin

34. REWARDS AMPLIFIER BOX
Since our solution is cloud based we can track
any interactions and use this data to inform
rewards and awards for participants.
Based on likes and interactions a person has
we can boost their rewards they receive.
For example a person who has liked an
installation on the stand can tap the rewards
generator and get their rewards improved.
We will email them users their discount codes
to the email address they supplied when
registering.

35. REPORTING
We can track interactions, number of likes, data
capture and movement throughout the stand.

36. REAL TIME DIGITAL INSIGHT
Our bespoke reporting system can produce insight and data
into all parts of an NFC enabled marketing campaign.
Our platform lets you extract interaction data in real time. You
can see number of likes or interactions and what event
installations were visited the most.
All data is displayed in graphical format and can be
downloaded as a .csv and integrated into a client reporting
system or lead generation systems.

37. Thank you.
For any additional information contact:
Rob Wingrove
M: 07805035493
E: rob@rjw-tap.com
All information in this deck is © RJW_Tap

38. NFC VS QR
Proximity and QR marketing have been
around for a while, why is this a better option?

40. THE VALUE OF FACEBOOK INTEGRATION
Value of a fan
Each new fan acquired on Facebook is worth 20 additional
visits to your website over the course of a year.
Enhanced reach
Away from earned media and the value of a fan is the
“reach” that is possible for a brand when we look at “friends
of fans”.
So a person liking a stand, or checking in at a stand, or
sharing an experience at an event makes the brand
message travel further - to a user’s newsfeed.
Facebook users spend more than a quarter of their time on
the site consuming and interacting with the Facebook
Newsfeed.
Users are 40-150 times more likely to consume branded
content in the Newsfeed than to visit the Fan Page itself.
Friends of Fans typically represent a much larger set of
consumers than just those members of a group or page
(34 times larger, on average, for the top 100 brand pages)