Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.
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Double digit growth in 2013
1. Double Digit
Growth for Your
Medical Practice
in 2013
Medical Marketing Enterprises, LLC
Randall V. Wong, M.D. / January 2013
2. AGENDA
❶ Trust Based Marketing
❷ What Do Patients Want?
❸ Your Social Media Strategy
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3. SUCCESS?
Break Humanize
Traditional Medicine
Barriers
3
4. Trust Based
Marketing
❶ Helpful Information
❷
Insight to their problems
Conversations
❸ Forms/ Useful Information
❹ Credibility
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5. What are Patients Researching?
21% 20%
Research
Pew Research Research
Medical Facilities
Doctors
July 12, 2012
38%
Research
88%
Drugs or of caregivers
Treatment look online
5
7. 3 Keys to Succes
(The Basics)
SOCIAL LOCAL/GOOGLE+ MOBILE
Know the Make sure your Mobile Friendly
conversations that are medical practice is
taking place on Google+ Places
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9. PROCESS
Relevant
Topic
Keywords
Create Content that Matters
Publish Optimize
Comments Content
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10. Pros
Advertising on Demand
Only Expense is Time
Cons
Privacy and HIPAA
Compliance
Continuity- Time
Management
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11. Content
Strategy
Your 2013 Strategy
Be device Tablet
indifferent…. Mobil
Mobile, Tablet, Lapto e
p
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12. 90 Day Plan
Month 1: Develop your
strategy
Month 2: Write and
optimize content
Month 3: Comment/
Engage
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13. Month 1
Go to analyzer.pearanalytics.com
***Fix any errors found on site***
Print Medical Marketing
Plan 2013 from MME
and Complete
Assign personnel and
tasks
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14. Example
Web Site People Time
Create Plan/Strategy
Check Website/Correct Errors
www.pearanalytics.com
Research Keywords for
Article
https://adwords.google.com/o/K
eywordTool
Optimize Article
Publish/Comment 14
15. Month 2
Pick one topic and four related
subtopics.
Research topic and subtopics
Write and post four articles.
Each article should be 300-
600 words.
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17. Month 3
Continue to post one article a
week.
Engage with your community
by responding to comments
Monitor your reputation and
respond accordingly
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18. POINTERS
.
It Takes Time to Gain
Visibility and a Following
Don’t Wait for Everything Be Patient
to be Perfect.
Ask for Action….
Be Yourself - comments or
recommendations, etc…
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