How Google, Bing and Yahoo rank pages. Search engines compare webpages based on relevance of content.
Search engine optimization is the process by which content is translated to search engines and applies only to websites containing content (almost all sites).
Nell’iperspazio con Rocket: il Framework Web di Rust!
Ranking Your Website: Intro to SEO, Content Marketing and Social Media
1. Getting Your Website Ranked
Intro to Social Media
SEO and Content Marketing
Randall V. Wong, M.D.
Amy Wong, Esq
Medical Marketing Enterprises, LLC
AAMSE
Los Angeles, CA 2012
2. Our Story
Co-Founded MME
Retina Specialist, Fairfax, Virginia
RetinaEyeDoctor.com
American Academy of Ophthalmology (AAO)
Allergan
3. Why are you here?
Rank your website
Grow my association and/or medical practice? (Marketing Tool)
Educate my members? (Provide Value)
Use Social Media (do you have to?)
4. Topic of the Day: Rank Website
Content Marketing
SEO
Social Media
5. Content Marketing:
Search engines use algorithms to compare webpages. Using the content of
each site, sites are ranked according to relevance.
The only way to achieve and maintain high rankings for your web page.
The best web pages have the best content.
This means your web page should contain valuable (relevant) information to
your constituents.
6. Content Marketing
No other method can rank your web pages
Google has no gimmicks
“Search” has become a legitimate “science”
Other methods: Email, click through ads, social media do not help rankings.
7. What is SEO?
Search Engine Optimization (SEO)
The process of translating the content of your web page to a format easily
understood by search engines (Google, Bing, Yahoo)
SEO only applies to websites with content.
SEO only applies to content marketing.
SEO is fundamental to anyone marketing a service or sales.
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13. SEO
Translates computer code to meaningful keywords and messages
Takes the computer code of “MedicalMarketingEnterprises.com”
“SEO, Optimization and Social Media for Doctors and Administrators”
14. Search Engine (Bots)
Google, Yahoo and Bing
Catalog and index every text file and .pdf file on the Internet
Algorithms are unique…and secret
15. “Search”
“Search” or “Google that” (looking for an answer)
SERP: Search Engine Results Page
Lists your “answers,” with the best located at the top
Your goal: “Top Ten” and “Above the Fold”
18. SERP: How Does Google Rank Pages?
Algorithm based on relevance and other factors
SEO
Page Rank
The highest ranking pages are the MOST relevant to the search terms
19. “Top 10” in “Organic Search”
Your goal is to rank your page in the “top 10” for search.
This is the only way you will gain visibility…and grow your business
(association and/or medical practice)
20. The 3 R’s of Rankings
Relevant
Refreshed
Routinely
The content of a website is the most critical element to ranking a website
21. Factors Increasing SEO
Content Perceived authority
Title Tag Outbound links
Inbound Links Download speed
Analytics, Sitemap
Age of Domain
22. Web Design
Web Design
Flash
Graphics
Images
Web Design has no value to SERP
23. Google:
Brings the most relevant pages to the top
Those pages at the top are the most up to date and relevant to the user
(your next customer/patient/member)
Content marketing compares webpages based on content
Appear in the top ten
Almost Done!
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25. Social Media: Just Like a Gym Membership
Inexpensive
Takes time to get results
“You “ must make the effort
Can’t purchase results
26. Social Media Platforms
LinkedIn, Facebook and Twitter all appeal to different demographics
LinkedIn
Facebook
Twitter
Blog
27. Social Media
Does not enhance your SEO or rankings
Attracts attention to our website
Must have a good website
If no website….don’t bother with social media
28. Social Media: Requirements
Active participation
Website at the hub
Transparency
No need to duplicate your website information
41. 80% of all online sessions begin with
a search….
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47. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com