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Marketing your library presentation final thursday

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Welcome to "You Don't Need a MBA to Market Your Library"!
Marketing Your Library Arlene Brown, Elementary School Librarian Rachel Hopkins, High School Librarian Salem, New Hampshire
Workshop Website - http://goo.gl/a9cfS OR http://shs.sau57.libguides.com/marketyourlibrary Our wish...
Participate - http://todaysmeet.com/libmarketing
Library Journal Movers & Shakers 2013
Guideline VII: Outreach The school library program is guided by an advocacy plan that builds support from decision makers who affect the quality of the of the school library program (p 41). Building the Learning Environment
Teaching for Learning Literacy and Reading Information and Knowledge Advocacy and Leadership Program Management and Administration
Process
What are your users needs and wants?
Market Research
Goals
Take five - jot down some thoughts on your users - develop a measurable goal
SWOT
Take five
• Product • Place • Price 4
Promotion
Ned Potter, Academic Liaison Librarian "Marketing Libraries is like Marketing Mayonnaise"
4P's - Promotion
.
Timeline
Plan of Action / Timeline
Evaluation There is no top. There are always further heights to reach ~ Jascha Heifet
Evaluation
Standards
Photo Credits Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/ Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161 Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161 Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/ Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/ Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161 Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161 Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/ Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/ Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/ Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/ Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161 Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/ There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/

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Marketing your library presentation final thursday

  • 1. Welcome to "You Don't Need a MBA to Market Your Library"!
  • 2. Marketing Your Library Arlene Brown, Elementary School Librarian Rachel Hopkins, High School Librarian Salem, New Hampshire
  • 3. Workshop Website - http://goo.gl/a9cfS OR http://shs.sau57.libguides.com/marketyourlibrary Our wish...
  • 6. Guideline VII: Outreach The school library program is guided by an advocacy plan that builds support from decision makers who affect the quality of the of the school library program (p 41). Building the Learning Environment
  • 7. Teaching for Learning Literacy and Reading Information and Knowledge Advocacy and Leadership Program Management and Administration
  • 9. What are your users needs and wants?
  • 10.
  • 12.
  • 13. Goals
  • 14. Take five - jot down some thoughts on your users - develop a measurable goal
  • 15.
  • 16. SWOT
  • 20. Ned Potter, Academic Liaison Librarian "Marketing Libraries is like Marketing Mayonnaise"
  • 22. .
  • 24. Plan of Action / Timeline
  • 25. Evaluation There is no top. There are always further heights to reach ~ Jascha Heifet
  • 28. Photo Credits Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/ Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161 Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161 Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/ Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/ Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161 Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161 Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/ Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/ Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/ Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/ Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161 Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/ There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/