Evaluation Question 1 A2 media studies Digipak

1. The CD front cover has a
simplistic faded white title,
that gives the overall look
of the CD cover a simple,
but effective look.
Compared to real life media
products, I feel that this CD
cover is very effective and
unique, and this challenges
the conventions of real
media products, including
other music artist’s CD
covers.
Although this CD front cover uses the general forms and conventions of a
real life media product (CD cover), I feel that this particular media product
is effective in a unique way, because the font is basic. The image of this CD
front cover uses and develops the usual forms and conventions of a real
life media product; this is because the artist is looking down with a
simplistic but natural pose, and this is used in many CD covers today, for
example Adele’s ‘21’ CD cover. However we have developed this
convention because the unique colour scheme includes many different
colours which are faded in transparency and this enables the CD cover to
have a realistic, but unique to any other real life media product.
The spine of our media product for the
CD cover is similar to that of a realistic
CD spine, and therefore uses the forms
and conventions of a real media product,
because the spine includes the name of
the artist and the album title, as well as
the record label’s logo which shows how
our own CD front cover uses the forms
and conventions of a real life media
product.
CD FRONT COVER AND SPINE

2. CD BACK COVER AND SPINE
Our final CD back cover generally covers and
uses the forms and conventions of a usual CD
back cover as a real media product. This is
because our CD back cover includes the song
list, a copyright piece of text, logos for the
record labels, an original image and a barcode
for the purchasing in shops as if the CD was a
real media product.
However, using the same colour design
scheme for our CD front cover, we have
created an overall media product that
develops and challenges the forms and
conventions of real media products. Our
CD back cover develops the usual
conventions by using a unique colour
scheme and design, that is not similar to
any other real media product of this form.
The background image of the boy and girl holding
hands both uses and develops the conventions
and forms of real life media products, because
many real life media products include an image of
actors. However, the majority of CD album covers
nowadays only include an artistic image or an
image of the music artist for promotional
purposes. Therefore I feel that my CD back and
front cover develops and also challenges most
recent real media products effectively.

3. The overall concept of this free
image/poster with the CD is to
promote our created album for
the digipak; Boundless Love.
There is no title for this image,
however the logo ‘GV’
promotes our music artist,
Grace Valentine. The image
shows the music artist laying
down and smiling with her
eyes closed.
The pose of our created music artist represents the artist in a simple surrounding, with
simplistic and basic editing, that can represent simplicity, innocence with the white
colours and white background. The overall image uses the forms and conventions of
real life music videos and media products, because the pose the artist uses is a
general, very popular pose that is taken by music artists nowadays, and is popular
around music artists such as Jessie J, Adele, and Taylor Swift. The free image/poster is
fairly simplistic and may develop the forms and conventions of real media products as
well as using them, because the colour scheme of the grey, black, white and burgundy
colours can represent simplicity, innocence and romance.

4. This is our final lyric page, and the lyrics are a faded white colour, that sit on the background
image of our final scene for our music video, a still shot of the boyfriend character, looking at
the grave of his girlfriend with a flower in his hand. This scene along with the lyrics as one page
challenges and develops the conventions of real media products in my opinion, because I feel
that the image chosen for this lyric page is not at all the usual type of image that would be used;
for the majority of music artists nowadays, they generally have lyric pages and booklets that
include only images of themselves or their poses within their music videos from the album,
therefore my lyric page is very different to the usual conventions, and includes a character from
our music video, rather than our music artist, we used this idea as we felt that it would be
different to the usual expected forms and conventions of a lyric page as a media product.

5. Our final magazine advertisement poster
is an image of our music artist, ‘Grace
Valentine’, with font that states when the
debut album is released, as well as the
promotional logos for the record label and
a website.
The black and white with red theme
matches up with our themes of simplicity,
innocence and love/romance throughout
our music video and digipak. The artist
poses with a guitar, which uses the usual
forms and conventions of a real media
product, because many music artists hold
guitars in their images including Taylor
Swift who was our inspirational artist for
our entire music video and digipak.
However our advertisement promotional
poster also develops the forms and
conventions of real life media products,
because the poster has it’s own individual
and unique theme of white, black and red,
which suits my individual digipak.