1. Social Media Marketing Training Session – Pt. 2
4/20/12
Speaker:
Rachel Melia
Online Marketing Consultant
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2. See Social Media Marketing Training
Session Pt. 1 for remainder of presentation
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3. Stats
 18.7 million unique users (comScore)
 Retaining and engaging users 2-3 times as efficiently as Twitter
was at a similar time in history (RJMetrics)
 98 min average/mo on site (comScore)
 97% female (AppData)
 Top areas of the country for Pinterest users: East South Central
(Mississippi, Alabama, Kentucky, Tennessee) and West North
Central (Minnesota, Iowa, Missouri,
Nebraska, South Dakota and North
Dakota)
 Approx. 3.6% of referral traffic
(Shareaholic 1/12)
 39th most trafficked site (Alexa)
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4. Marketing Opportunities
 Increase brand affinity
 Stay top of mind
West elm has many boards
 Drive traffic to website
that celebrate home and
decorating
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5. Best Practices
 Create account using Twitter
business account (vs. personal
FB)
 Develop multiple relevant
pinboards
 Repin other’s images and pin your
own interesting images (your own
images drive traffic to site)
 Don’t overtly self-promote
 Showcase business’ personality
 Update regularly
 Host a contest to generate
excitement and increase
followers/drive traffic to website
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6. More companies doing Pinterest right..
Hubspot has boards
like “Fun Orange
Things” and
business related
images
RealSimple has
one of the largest
followings on
Pinterest
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8. Stats
 100 million active users (Google)
 Ave. 6 minutes on site
 71% are male
 Approx. .22% of referral traffic (Shareaholic 1/12)
Initial growth very fast
but has slowed down
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9. Marketing Opportunities
 Similar to Facebook…
 Build community of fans of your
product
 Remain top of mind
 Share promotions and discounts
 Drive users to website
 Also.. Product support, feedback,
awareness
Best Practices
 Establish presence – personalize
page url, fill out page details
 Post valuable content
 Group followers into Circles
 Create hangouts
http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/
http://econsultancy.com/us/blog/9357-five-brands-that-are-using-google-
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effectively-3

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11. Stats
 30 million+ registered app users (Instagram)
 1 billion+ photos uploaded (Instagram)
 5 million+ photos uploaded/day (Instagram)
 Note, just purchased by Facebook
Example of a
business profile
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12. Marketing Opportunities
 Reach users on mobile device
 Increase affinity
 Stay top of mind
 Users share photos to Facebook &
other social networks
Red Bull shares fun
photos evoking an
active lifestyle
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13. Best Practices
 Create business profile
 Share interesting photos regularly
 Show brand’s personality
 Users can Like and Comment
similar to Facebook
 Share content across other social
media channels
 User generated content
competitions work well to increase
engagement
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15. Stats
 1.8 million users (Tumblr)
 Hosts 50 million blogs (Tumblr)
 160 min ave. on site/mo, second to Facebook (Tumblr)
 Skews heavily 12-24 (Tumblr)
Cross between Twitter and
traditional blog – easily create
short and simple posts
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16. Marketing Opportunities
 Stay top of mind with younger
audience
 Easily create visual content to
share on other social networks
 Drive traffic to website
Best Practices
 Create short informal, photo
heavy posts
 Ok to post multiple times/day
 Cross post Instagram photos
 Consider Tumblr in addition to
more full featured blog
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17. Social Media Management &
Analytics Tools
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18. Social media management tools
 HootSuite
 Sprout Social
Measurement and analytics
 Facebook Insights
 YouTube Analytics
 LinkedIn Analytics
 Pinpuff
 PinReach
 Bit.ly
 Google Analytics
 PageLever
 Klout
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19. Q&A
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20. Thank you!
For questions or to connect:
Rachel Melia
rmelia@gmail.com
www.rachelmelia.com/
www.linkedin.com/in/rachelmelia
www.twitter.com/rachelmelia
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