Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Social Media for Events
1. July 10-12, 2012
Hyatt McCormick Place,
Chicago, IL
#RedDiamond2012
Using Social Media for Events:
On the Tradeshow Floor
and
Behind the Scenes
Rachel Yeomans
Social Media | Marketing Director, Astek
Twitter.com/RachelYeomans
2. Social Media at the Conference
Why
Who
What
How
Now What?
2
5. Social Media at the Conference: Why
For Your Conference
Market to gain more attendees
Allow both attendees and non-attendees to join in conversation
about conference topics
Provide real-time customer service
Show yourself as a leader in the social media space
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6. Social Media at the Conference: Why
For You as an Attendee
Market yourself as an expert in your industry by sharing news
and tips from your conference experience
Join in conversation about conference topics and share your
insight with both attendees and non-attendees
Online Networking
Take a fun approach to providing tips and even customer
service
You get more than just a business card
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7. Social Media at the Conference: Who
TED (Technology Education Design)
Online:
Since June 2006, the talks have been offered for free viewing
online through TED.com
As of November 2011, over 1,050 talks are available free online
By January 2009 they had been viewed 50 million times
In June 2011, the viewing figure stood at more than 500 million
7
8. Social Media at the Conference: Who
SXSW Interactive
Online:
#SXSW
#SXSWi
520 session hashtags
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9. Social Media at the Conference: Who
SIPA Annual Conference 2011
The Specialized Information Publishers Association (SIPA) hired Astek
to host its Twitter presence during its 2011 conference and
tradeshow in Washington D.C.
Services:
Created and moderated content during the three-day conference
beginning 30 minutes before the daily keynote and ending one
hour after the final session
Created #SIPA2011 and separate hashtags per conference session
Organized and messaged an iPad giveaway to a randomly-selected
winner who used #SIPA2011 in tweets
Delivered in-depth analytics each day with an over-arching
analytic overview & summary following theconclusion of the
conference
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10. Social Media at the Conference: Who
SIPA Annual Conference 2011
Highlights:
2500 total Tweets
10 Direct Messages on Conference Information/Questions
34 Mentions asking technical questions & engaging in conversation
throughout the conference
45 Mentions included video and/or photography
Ranked a Trending Tweet in D.C. area on 6/5
10
11. Social Media at the Conference: Who
SIPA Annual Conference 2011
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13. Social Media at the Conference: What
Pick Your Platform(s)
Marketing Engagement Analytics
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14. Social Media at the Conference: How
Marketing
The Set-Up
Private Twitter list(s)
Blog series/outreach calendar & delegation
Speaker “asks”
Email list
PPC
Hashtag
Venue partnerships
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15. Social Media at the Conference: What
Marketing On-Site Engagement
Argyle Social Tweetdeck
SocialBro Rowfeeder
Storify
Social Platforms Instagram
Blog Platform YouTube/Viddy/Tout
Email Blog Platform
PPC
Google Calendar
Reporting
Argyle Social TwentyFeet
SocialBro PowerPoint
Rowfeeder SlideShare
Storify Google Analytics
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16. Social Media at the Conference: How
Marketing
The Process
Daily SM engagement through your selected platforms
Informational
Awareness
Company
Event
Transactional
Weekly analytics & reporting
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19. Social Media at the Conference: How
Engagement
The Set-Up
Private Twitter list(s)
Foursquare venues (if applicable)
Blog recap process & delegation
Social media team
Reporting
Moderation
Hashtag publication
Internal phone tree
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21. Social Media at the Conference: How
Engagement
The Process
Live tweeting through phone/tablet (including photos)
Real-time moderation through Twitter application
Video process (if applicable)
Daily blog recap
Daily Facebook post recap
Post-event video recap (if applicable)
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23. Social Media at the Conference: Now What
Assess & Act
New potential members/attendees
Brand identity
Repurpose-able content
SEO
Nowhere to go but up!
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24. Social Media at the Conference: Thank You
Thank You!
Rachel Yeomans
Astek
www.astekweb.com
Twitter.com/AstekWeb
Twitter.com/RachelYeomans
Rachel.yeomans@astekweb.com
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Notes de l'éditeur
Alternate title Core Zone, Core Events, Spaces,
Why social media for events, who is using social for events (case studies!) and end with “you are”, what platforms/tools should you use, how do you use those tools, and the conference is over, now what?
Follower account increased by 76 after the 2 ½ day conference