How to use LinkedIn effectively for personal and professional use. LinkedIn profile optimization, LinkedIn company pages, LinkedIn groups and privacy/best practices for all of the above.

1. LinkedIn
Getting Hot Leads in Brutally Cold Weather
…for your business and career
Rachel Yeomans
Principal, Astek - @rachelyeomans
Mike Dwyer
Director of Business Development, Vitamin T – @Cruiter
Rebecca Shaffer
Creative Content Director, Ragan Communications - @rebeccajshaffer

2. Why
LinkedIn?
so many reasons…
#ChiThinkDrink

3. BuildshowBetter
a off your awesomeness
Profile. and career credibility
• Building business
• Creating searchability
• Writing YOUR story
#ChiThinkDrink

4. Now Use aim. fire.
it.
ready.
• Status updates
• Networking
• Groups
• Research
• A sample strategy…
#ChiThinkDrink

7. “5 in 5”: Five steps in five minutes to engagement
step #4
step #1
•
•
You get an Google
alert about
“translation and
retail”
• You go to LinkedIn
and look up
“Translation
Services” in
“Advance” and find
Dan. You see who
you are connected
to and ask for an
introduction.
You received a piece of
content from the
marketing team: (link)
“Three Reasons Your
Doing Translation Wrong”
step #2
• You follow Dan on
on twitter and RT
something he
posts and thank
him when he
follows you… next
step DM, email,
call
step #3
•
step #5
You go to LinkedIn and post
the articleon personal
updates, relevant LinkedIn
groups, LinkedIn company
page, Twitter, Facebook etc.

8. Heedwhen in Rome… andRoman
our tips speak tricks.
• Privacy
• Etiquette
• Getting noticed
• Content…
#ChiThinkDrink

10. It’s your turn. questions
there are no stupid
just empty wine glasses
#ChiThinkDrink

11. Thank You!
Andy Swindler
@aswindler
John Armstrong
@johnequatro
#ChiThinkDrink
@rebeccajshaffer / @cruiter / @rachelyeomans