Ask Big Questions Social Media Training
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Ask Big Questions Social Media Training. Presented by Rad Campaign 11/8/2011
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Ask Big Questions Social Media Training
- 1. Ask Big Questions Social Media Training Presentation by: Allyson Kapin& Avi Kaplan - Rad Campaign Rad Campaign— Helping Organizations that want to change the world.
- 2. Introduction • How Social Media can benefit Ask Big Questions • Themes and Guidelines • Initial Recommendations • It’s a Process • Your Questions & Hillel’s Expectations Rad Campaign— Helping Organizations that want to change the world.
- 3. Agenda • Goals • Writing for the web • Fostering Community • Trolls and Moderation • Ideas in Action • Tools Rad Campaign— Helping Organizations that want to change the world.
- 4. GOALS & VALUE Rad Campaign— Helping Organizations that want to change the world.
- 5. GOALS & VALUE Strengthen relationships Rad Campaign— Helping Organizations that want to change the world.
- 6. GOALS & VALUE Build Trust Rad Campaign— Helping Organizations that want to change the world.
- 7. GOALS & VALUE Intimacy and Transparency Rad Campaign— Helping Organizations that want to change the world.
- 8. GOALS & VALUE Continue the Conversation Rad Campaign— Helping Organizations that want to change the world.
- 9. GOALS & VALUE Add Depth to the Discussion Rad Campaign— Helping Organizations that want to change the world.
- 10. FOSTERING COMMUNITY Rad Campaign— Helping Organizations that want to change the world.
- 11. FOSTERING COMMUNITY Community Tools Rad Campaign— Helping Organizations that want to change the world.
- 12. FOSTERING COMMUNITY Facebook Groups Rad Campaign— Helping Organizations that want to change the world.
- 13. FOSTERING COMMUNITY Set Community Guidelines Rad Campaign— Helping Organizations that want to change the world.
- 14. FOSTERING COMMUNITY Set Community Guidelines This group is a safe place to discuss Big Questions and to hold important conversations. Invite people who will share their knowledge freely and respect the civility of the group. If you invite someone to the group, please introduce them to everyone in a thread saying why you invited them. This makes newcomers feel welcome. The norm here is for civility and respect in a spirit of generosity and growth. Rad Campaign— Helping Organizations that want to change the world.
- 15. FOSTERING COMMUNITY Welcome New Members to the group Rad Campaign— Helping Organizations that want to change the world.
- 16. FOSTERING COMMUNITY Be just as curious as you expect your community to be Make yourself an equal participant Rad Campaign— Helping Organizations that want to change the world.
- 17. FOSTERING COMMUNITY Facilitate the Conversation But don’t feel the need to control the dialogue Rad Campaign— Helping Organizations that want to change the world.
- 18. FOSTERING COMMUNITY Dealing with Trolls People stir the pot because they are interested. Refer people to conversation guidelines and the need to stay on topic (but don’t call them trolls) Ask Questions Protect the safe space Rad Campaign— Helping Organizations that want to change the world.
- 19. FOSTERING COMMUNITY Dealing with Trolls Empowering the community to keep trolls in check Use your judgment. You can remove people from the group as a last resort Rad Campaign— Helping Organizations that want to change the world.
- 20. WRITING FOR THE WEB Rad Campaign— Helping Organizations that want to change the world.
- 21. WRITING FOR THE WEB Keep it appropriate and polite. Imagine you are face to face. Rad Campaign— Helping Organizations that want to change the world.
- 22. WRITING FOR THE WEB It’s a Conversation Dialogue Not Broadcast Rad Campaign— Helping Organizations that want to change the world.
- 23. WRITING FOR THE WEB Be Human Use your Authentic Voice You can be the facilitator and still show personality. Rad Campaign— Helping Organizations that want to change the world.
- 24. WRITING FOR THE WEB Nobody’s Perfect No need to agonize Rad Campaign— Helping Organizations that want to change the world.
- 25. WRITING FOR THE WEB There is no delete. Rad Campaign— Helping Organizations that want to change the world.
- 26. WRITING FOR THE WEB Respect privacy and confidential content. Share what you can, link where you’re able, but respect people’s trust. Rad Campaign— Helping Organizations that want to change the world.
- 27. WRITING FOR THE WEB Give credit where it’s due. The web is built on links. Adopt an attitude of generosity. Rad Campaign— Helping Organizations that want to change the world.
- 28. WRITING FOR THE WEB If it gives you pause, pause. Rad Campaign— Helping Organizations that want to change the world.
- 29. CONVERSATION & GROUP SUGGESTIONS Rad Campaign— Helping Organizations that want to change the world.
- 30. CONVERSATION & GROUP SUGGESTIONS Invite People to Join the Group • Ask Big Questions Discussion Members • You friend • Your campus advisor Rad Campaign— Helping Organizations that want to change the world.
- 31. CONVERSATION & GROUP SUGGESTIONS Multimedia • Share pictures/video from group discussions (get permission). • Interview a discussion participant. • Ask for captions to a picture you share. Rad Campaign— Helping Organizations that want to change the world.
- 32. CONVERSATION & GROUP SUGGESTIONS Tell Stories ―Websites are for facts and figures… blogs are for stories‖ -Chris Baggott, CEO Compendium ―Share a time when you felt safe.‖ ―Fill in the blank: The last time I felt truly at home was when _____.‖ Rad Campaign— Helping Organizations that want to change the world.
- 33. CONVERSATION & GROUP SUGGESTIONS Respond to Conversation Acknowledge group participation. Add comments and further probing questions when people respond to questions. Rad Campaign— Helping Organizations that want to change the world.
- 34. CONVERSATION & GROUP SUGGESTIONS Introduce a group host of the week • To facilitate discussion on the theme and question of the month • To share reflections and feedback from their group • To share a personal story related to the topic. Rad Campaign— Helping Organizations that want to change the world.
- 35. CONVERSATION & GROUP SUGGESTIONS Assign a few conversation starters to get the group started • They can reply to threads in the group • Ask follow up questions that came out of your in person discussions Rad Campaign— Helping Organizations that want to change the world.
- 36. CONVERSATION & GROUP SUGGESTIONS Ask Questions • Open ended ―Big Questions‖ • Specific questions • Fill in the blank questions • Yes or no / True or False questions – ―True or False: I am a good listener.‖ Rad Campaign— Helping Organizations that want to change the world.
- 37. CONVERSATION & GROUP SUGGESTIONS Ask Questions • Poll questions – Use Facebook’s ―Questions‖ feature Rad Campaign— Helping Organizations that want to change the world.
- 38. CONVERSATION & GROUP SUGGESTIONS Ask Questions • Ask about people’s preferences – Do you prefer to vacation with family or friends? • Ask about experiences – What was your favorite moment of… last night’s homegame? Summer vacation? • Who’s attending an Ask Big Questions event? What did you learn? If you’ve made a Facebook Event be sure to include a link. Rad Campaign— Helping Organizations that want to change the world.
- 39. CONVERSATION & GROUP SUGGESTIONS Current events and campus news Rad Campaign— Helping Organizations that want to change the world.
- 40. CONVERSATION & GROUP SUGGESTIONS Current events and campus news • How has the earthquake changed your feelings about personal security? • Freshman: As the year closes, do you now consider campus home? Seniors, how will you find and create home when you leave? • In light of the recent cheating scandal in the Econ 101, what makes you decide to trust someone? Rad Campaign— Helping Organizations that want to change the world.
- 41. CONVERSATION & GROUP SUGGESTIONS Pop culture Which Top Chef contestant is the best model of responsibility? What do you think about Kim Kardashian getting divorced? What does wealth do to relationships? Do you think Sarah Silverman goes too far? Is there a line comedians should respect? Rad Campaign— Helping Organizations that want to change the world.
- 42. CONVERSATION & GROUP SUGGESTIONS Create a weekly reflection ritual • A Monday prompt – What ideas and thoughts came to you over the weekend about the theme - security, home, etc.? • Share a roundup of links from news, fun videos, sports and other things you came across on the web each week related to the theme. Keep a lookout for relevant articles. • What surprised you this week? Rad Campaign— Helping Organizations that want to change the world.
- 43. CONVERSATION & GROUP SUGGESTIONS Use discussion prompts from the facilitators guides • Have people share personal experience related to the themes in the conversation guides • Prompt people in advance to share related personal experiences and stories • Share links and quotes from resources, articles, books, poems the guides refer to Rad Campaign— Helping Organizations that want to change the world.
- 44. CONVERSATION & GROUP SUGGESTIONS Social Media is informal. There’s no script so feel free to forget the theme of the month sometimes. • Ask other unrelated Big Questions and Build group rapport and by asking people to share personal experiences and fun tidbits. • What are your Thanksgiving Plans? • If you were a Halloween candy which would you be? • What’s your favorite hair band? • When was the last time you were scared out of your wits? Rad Campaign— Helping Organizations that want to change the world.
- 45. CONVERSATION & GROUP SUGGESTIONS Blog Posts • Solicit guest blog posts and reflections from core discussion members. • Sheila can post them to the Ask Big Questions website • Tag and link to guest posts in your Facebook group Rad Campaign— Helping Organizations that want to change the world.
- 46. CONVERSATION & GROUP SUGGESTIONS Manage Your Time Keep a running list of group post ideas in a text document or Google Doc. You can set up a regular posting schedule with posts in order so you have ideas on hand to post regularly. Check the group daily and post 3-7 times a week. Rad Campaign— Helping Organizations that want to change the world.
- 47. Content Pyramid Social Infor Right Media mal Now Blog Posts News Articles Features Evergreen Content For 3 mal years from Rad Campaign— Helping Organizations that want to change the world. now
- 48. HILLEL’S EXPECTATIONS Rad Campaign— Helping Organizations that want to change the world.
- 49. Questions? Rad Campaign— Helping Organizations that want to change the world.
- 50. PHOTO CREDITS Creative Commons Photo credits to Flickr users: Improbable Roach DogFromSPACE Popofatticus Matt McGee dirkjankraan.com Raquel Camargo btmspox Greenfaerietree Lukas Vermeer chicks57 Kevin H. League of Women Voters of California HikingArtist.com COG LOG LAB. alancleaver_2000 Rad Campaign— Helping Organizations that want to change the world.
Notes de l'éditeur
- Social media is like a cocktail party.Social media is about being social.
- The more you understand about each other before you get into the room to really hash things out in depth, the more trust you have to go further. You know where people are coming from when they join your conversation.
- You can spur that intimacy with your own stories and example. People will follow your lead as you set the tone.
- Prompt them to set up groups – probably open. Clarify it in the guidelines
- In Facebook Groups you can use the Docs feature to refer people to the guidelines of the group.
- Sets an intention for the group. We’re here for a purpose. Feel free to use Docs for contact info, brainstorming, organizing or other purposes.
- Yes, there is risk here.
- Yes, there is risk here.
- If you wouldn’t say it in front of your mother, don’t say it online.Keep it appropriate and polite. It can be easy for people to use the anonymity of a screen and keyboard as an excuse to be mean, rude, and offensive. It’s important not to fall into that trap, especially when disagreeing with others’ opinions.It can be hard to read people’s tone. Go overboard to communicate your openness to listen.
- Add value. There are billions of words being posted every day. To make sure yours are read, make sure you’re writing something that people will value. Write what you know, be thought-provoking, and provide worthwhile information and perspective.
- Humor is ok to use. You can let people in to your story and personal experience. Your own voice your own tone. Be honest.
- There are no bombs going off here
- There is no delete. Anything you post online can be found by anyone and for years to come. No matter how stringently you limit access to material or how quickly you delete it, once something is shared, it’s possible it can be shared widely. Always keep this in mind before hitting send.
- Respect privacy and confidential content. Since what you share online can not only be there for a long time, but be viewable by anyone, be sure not to share any personal information about UCS staff or partners without their permission. The same holds true for confidential UCS information that you may be privy to.
- Give credit where it’s due. If you’re referencing other material, give clear citations and links. Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. the image falls under fair use or creative commons licensing or you have explicit permission from the owner).
- Esp related to contrary voices or correcting people.If it gives you pause, pause. Because there is no delete, anything you share can’t be unshared. Err on the side of caution, as you wouldn’t want something you post at the spur of the moment to come back and haunt you years later. If something is making you question whether it should be posted, don’t shrug off that discomfort and hit send. Spend a minute trying to figure out what is bothering you and fix it. If it can’t be fixed, maybe it shouldn’t be posted.
- In the beginning, but really always. Responding to every question.
- Not every question needs to be about the meaning of life.
- Sets an expectation for how to respond. Gives you an easy post at your fingertips.
- Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
- Q&A