The idea of the first ever football via Twitter was played through a micro-site. This was done by one of the well known apparel brand Peter England in India.
3. Brand Awareness
Participation
A connect with the audience
Leveraging the power and craze of football at
that time
4. The idea of the first ever Football match via
Twitter was played up. A microsite that lay
all its emphasis on Twitter was created. All
the possible rules of the lovely game were
incorporated but with a “Twitter Twist” added
to it.
5.
6. The ‘goal’ of the game was to keep possession of
the ball – Possession was equivalent to tweeting
the most. So the only way of being in possession of
the ball was by being one up on anyone else who
was also tweeting at that time.
7.
8. With an average of a tweet every 2 seconds,
Tweeters were frantically tweeting to
maintain possession of the ball. Because in
case a goal was scored, possession was the
key!
The game could be watched live
onTweetagoal.com.
10. The football craze got a hashtag and the result were-
26 million+ Impressions
19,110Total Tweets
1,679Total Re Tweets
5,17,808 as the Total Reach
11. Implementation of Real-Time mechanism
Effectively using a universally trending topic
of Football.
Reaching out to Football lovers who also are
the Peter England TG.
Engaging them through a crowd-puller
marketing strategy.
Engagement driven well-targeted campaign.