Airlines are upping their social media game and becoming increasingly present in online communities. Whether you are hoping to increase the number of passengers on board, provide an additional means of convenient customer service or be prepared to manage a crisis, you can leverage social media to make this plan a reality. In this airline specific eBook, From Takeoff to Landing: How to Soar on the Social Web, Radian6 goes through the steps to discover and implement social media for your airline.