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COMMUNITY IN THE
SOCIAL ENTERPRISE
Amanda Nelson
Community Content Manager
Socializing the Enterprise
SOCIALIZING THE ENTERPRISE




            Start from the Inside Out



•  Culture shift
•  Trade control for
   conversation
•  Individuals vs brands


“A bad beginning makes a
 bad ending.” - Euripides
SOCIALIZING THE ENTERPRISE




                 Create a Listening Grid

•  Listen for:
    •    Opportunity
    •    Failure
    •    Competitive movements
    •    Brand ambassadors
•  Create grid for each department
•  Identify need, solve problem
SOCIALIZING THE ENTERPRISE




            Collaborate & Educate

•  Unified vision
•  Social needs by department
•  Internal and external
SOCIALIZING THE ENTERPRISE




           Vodafone
Establish a Community Team
ESTABLISH A COMMUNITY TEAM




Inside the Mind of a Community Manager

 External                                   Internal
•  Storyteller                             •  Switchboard
•  Poster child                               operator
•  Caretaker                               •  Teacher
•  Content curator/                        •  Interpreter
   creator                                 •  Connector
SOCIALIZING THE ENTERPRISE




Understand Community

           •  Holistic view of customer
           •  Understand customer decision
              making cycle
           •  Sync psychological need
ESTABLISH A COMMUNITY TEAM




         Salesforce
ESTABLISH A COMMUNITY TEAM




                          Thank You!

Radian6
  •    www.radian6.com
  •    Twitter: www.twitter.com/radian6
  •    Blog: www.radian6.com/blog
  •    community@radian6.com
Me
  •  Twitter: @mileigh13
  •  Google+: http://gplus.to/amandanelson13
  •  amanda.nelson@radian6.com

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Emerging Media Summit - IABC-IDA Louisville

  • 1. COMMUNITY IN THE SOCIAL ENTERPRISE Amanda Nelson Community Content Manager
  • 3. SOCIALIZING THE ENTERPRISE Start from the Inside Out •  Culture shift •  Trade control for conversation •  Individuals vs brands “A bad beginning makes a bad ending.” - Euripides
  • 4. SOCIALIZING THE ENTERPRISE Create a Listening Grid •  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors •  Create grid for each department •  Identify need, solve problem
  • 5. SOCIALIZING THE ENTERPRISE Collaborate & Educate •  Unified vision •  Social needs by department •  Internal and external
  • 8. ESTABLISH A COMMUNITY TEAM Inside the Mind of a Community Manager External Internal •  Storyteller •  Switchboard •  Poster child operator •  Caretaker •  Teacher •  Content curator/ •  Interpreter creator •  Connector
  • 9. SOCIALIZING THE ENTERPRISE Understand Community •  Holistic view of customer •  Understand customer decision making cycle •  Sync psychological need
  • 10. ESTABLISH A COMMUNITY TEAM Salesforce
  • 11. ESTABLISH A COMMUNITY TEAM Thank You! Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.com Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com