From our free ebook, Agile Market Research with Social Media. 1. DEFINE. Define the challenge, problem or goal. Use the resulting “elevator pitch” to direct your research and make it actionable and tight. 2. DEVELOP Develop the plan for your research. Determine what tools you need, where your potential data pool is, and what questions to ask. Set us the measurement tools you need to track the data you get and get your spreadsheet dashboards prepared. 3. RESEARCH Research and collect data over a set period of time using the criteria you outlined in the Definition process. This is where you will see the data flow into your spreadsheets and metrics reports from all of the platforms and places you are conducting research. Tag and track everything. 4. STUDY AND ANALYZE Study and Analyze the data you have collected. That will help you determine the strengths and weaknesses of your product, service, marketing plan or competitor in a space. Be comprehensive and thorough as you sift through the data. Pay attention to detail, nuance and sentiment to better predict the success of your goal. 5. REPORT Report your findings to your team. Be as complete as possible, and cite your sources where you can. Be prepared to defend how you conducted your research and to show the integrity of your data. 6. DECIDE Decide! Remember, the decision may be how to launch or package a product but your research might also lead you to table an idea before losing money and time on development. Look at the research with an analytical, open mind.

1. Community Ebook / September 2012
Agile Market Research with Social Media
How to Navigate the Market Research Process
2 3 RESEARCH
DEVELOP
1 Research and collect data
DEFINE Develop the plan for your over a set period of time using
research. Determine what the criteria you outlined in
tools you need, where your the Definition process. This
Define the challenge, problem
potential data pool is, and is where you will see the data
or goal. Use the resulting
what questions to ask. Set us flow into your spreadsheets
“elevator pitch” to direct
the measurement tools you and metrics reports from all of
your research and make it
need to track the data you the platforms and places you
actionable and tight.
get and get your spreadsheet are conducting research. Tag
dashboards prepared. and track everything.
4 STUDY & 6
ANALYZE 5 DECIDE
Study and Analyze the data you
REPORT
have collected. That will help Decide! Remember, the
you determine the strengths Report your findings to your decision may be how to launch
and weaknesses of your team. Be as complete as or package a product but
product, service, marketing plan possible, and cite your sources your research might also lead
or competitor in a space. Be where you can. Be prepared you to table an idea before
comprehensive and thorough to defend how you conducted losing money and time on
as you sift through the data. your research and to show the development. Look at the
Pay attention to detail, nuance integrity of your data. research with an analytical,
and sentiment to better predict open mind.
the success of your goal.
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