The Social Enterprise on Campus
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Part of the Higher Ed Summit of Dreamforce 2011
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The Social Enterprise on Campus
- 1. The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates
- 2. Who will be your audience in 2020? 2030?
- 4. How big is it?It’s big. 35 plus hours of video are updated to YouTube every minute. 300 000 new people join Twitter every day. 155 million Tweets per day. 11.5% of the world are now on Facebook, 51% of the US. The average US home will have 5 to 10 web enabled devices by 2014 50% of TV viewers around the world watch Internet TV. Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.
- 5. 98% of college students own a digital device. source: OnlineEducation.net
- 6. 46% say they would be more likely to read an assignment if it was in digital format. source: OnlineEducation.net
- 7. 38% say they can’t go more than 10 minutes without using a digital device. source: OnlineEducation.net
- 8. Average number of minutes spent on Facebook every day: 101.93 source: OnlineEducation.net
- 9. A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal. source: OnlineEducation.net
- 10. So what? source: OnlineEducation.net
- 11. Your students are your brand ambassadors. Engage them.
- 14. Make it fun.
- 16. Use the tools they are already using.
- 20. Teach them how to use social in the real world.
- 22. Build your student lifecycle.
- 23. Learning
- 28. Current Student Prospective Student
- 29. Current Student Prospective Student Alumni
- 30. Current Student Prospective Student Alumni “Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
- 31. Learn from who’s doing it right.
- 35. How can we get involved?
- 37. The Social Enterprise on Campus David B. Thomas Director of Community and Social Strategy Radian6, a salesforce.com company @DavidBThomas Genevieve Coates Community Manager Radian6, a salesforce.com company @GenevieveCoates
- 38. Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.