3. It's a new brand world.
TODAY, IN THE AGE OF THE
INDIVIDUAL, YOU HAVE TO BE
YOUR OWN BRAND.
4. EMPLOYERS & POTENTIAL
CLIENTS ARE NOW GOOGLING
YOUR NAME TO CHECK YOU OUT
BEFORE YOU EVEN ATTEND THE
FIRST MEETING & IF THEY CAN’T
FIND YOU ONLINE- YOU MAY BE
ALREADY BEHIND THE RACE TO
GET THE JOB.
5.
6. • Your USPs (Unique Selling Points)
– The key to success is SPECIALIZATION:
“the nicher, the richer!”
• Your Passions:
– Passion & Personality are keys to a strong
brand
• Your Skills:
– Abilities, education, professional
experiences.
7. • Online Reputation
– What do the search
results on
Google, Bing & Yahoo!
Say about you?
• Professional
Relationships:
– What do your
colleagues & customer
(professors) say about
you?
• Personal
How Are You
Relationships: Perceived?
– What do you friends or
family say about you?
8. What Do you Want to Achieve?
• Your Sector: • Think of the 3 P’s
– Create personal product Marketing Technique
or services in your to create your personal
business field. brand and effectively
• Your Market market yourself:
– Identify the right target – Preparation – conduct
audience (niche) for your your due diligence;
brand. define and identify your
• Your Style brand
– Plan you communication – Packaging – create your
to be clear and portfolio; create and
consistent. build your brand
– Presentation – deliver
your message; articulate
and enhance your brand
9. Create Your Brand
• Emotion & Words
– Choose a name &
slogan that will
characterize you & are
easy to remember.
• Emotions & Images
– Choose your company
colors, a logo that
represents you & the
corporate identity.
• Emotions & Storytelling
– Engage with you own
story using your bio.
10.
11. Create Your Network!
• Influencers
– Follow experts in your
field learn from them &
engage & create
relationships.
• Communities
– Actively participate in
groups & forums in your
field.
• Offline
– Attend networking
events in your field & be
prepared with business
card or v-cards!
12. Create Original Content!
• Blog
– Post valuable
content, useful to your
users & update the blog
frequently.
• Social Media
– Create & Share
multimedia contents
(audio, visual & video)
that you have the hopes
of going viral.
• Social Network
– Change your tone of
coice according to the
platform. But the voice
should be underlying
consistent.
13.
14.
15. Not All Social Networks are Equals
• Figure out which social
media network is right
for you to advertise
yourself on.
– Design/Fashion
Students- Pinterest.
– Business Oriented
Students- LinkedIn
– PR Students- Twitter
– Film/Animation/Art-
Vimeo/ Youtube
– General- Facebook
16. Not All Social Networks are Equal
• Facebook • Pinterest
– Popularity it wins- it is – It is an online ―portfolio‖
also about ―identity‖ (So of interest and wonder-
please make sure it isn’t but more importantly
a disaster of dirty then that is a driver for
laundry) retail.
• Twitter • Google Plus
– Is about ―Events‖- it is – Is about ―core‖ and it is
what’s new 10 seconds woven into the search as
ago. It is fast & fresh. Google embeds it into
every one of it web
properties from Picasa to
YouTube.
17. DON’T IGNORE LINKEDIN
• LinkedIn is the largest • Most employers will
purely business look for your LinkedIn
Social Network. profile over your
• It has a high resume. It is
engagement that is becoming a Digital
FOCUSED Resume/ Business
• They have networking Reputation.
opportunities.
• Job Boards
18. Examples of the New Job Market
• Union Square Ventures • Instead of asking for
recently posted an opening résumés, the New York
for an investment analyst. venture-capital firm—which
has invested in
Twitter, Foursquare, Zynga
and other technology
companies—asked
applicants to send links
representing their "Web
presence," such as a Twitter
account or Tumblr blog.
• Applicants also had to
submit short videos
demonstrating their interest
in the position.
19. Where to Look for a Job
• LinkedIn
– Simply Hired
• JobFox
• Monster
• WWD
• StyleCareers
• Indeed
• CareerBuilder
• Dice
• Media Bistro
• TweetMyJobs
• Alumni Connections
20. Get Involved & Share!
• Conversation
– Actively engage in
other user’s
conversations on
Social Networks.
• Comment
– Leave meaningful
comments on blogs in
your field.
• Sharing
– Share valuable
content & posts
created by others.
21. Listen & Monitor!
• News:
– Keep updated on what is
said about your brand
and field
(Twitter, Google, Google
+, RSS).
• Criticism:
– Listen to and deal with
criticism in a
professional manner.
• Monitoring:
– Monitor your brand
activity using the proper
tools
(buzz, sentiment, analyti
cs…)
22. Help this is Overwhelming!
• BrandYourself
– Manage your Online
Reputation, Google
Ranking, and Personal
Branding. The free and easy
way to control your own
search results.
• About.Me
– lets you quickly build simple
and visually elegant splash
pages that points visitors to
your content from around the
• Have no fear people web.
realized how crazy it to • Emurse.com
do all of this 7 have – Create, share and store your
made it easier to literary resume online for free. Use
create ―Brand You‖ in our resume builder and have
minutes. a new resume in minutes.
23.
24.
25. About the Author
Besides being a Buzz • How You can
Producing Blogger & Certified
Social Media Strategist Connect:
– What I Should Have Learned
– RadIntegratedMedia@gmail.com
Rachel Anna Adler is the
Communications Specialist
at Empire State Development • FIND ME ON:
(The Economic Development
Agency for New York State).
When she is not doing her day
job. She is
blogging, tweeting, Google
Plusing and Facebook Posting
articles related to her field &
her quirky interests.
Your ability to market your talents, accomplishments and value inside your organization and within your profession, industry and community are a key part of enhancing your brand. The demands we face today include an unpredictable economy, very competitive and specialized marketplace, globalization, changing demographics, and strong leadership skills by all levels.
Identifying and marketing your personal brand is an essential core competency for managing and sustaining a successful career. Empower yourself by knowing what you have to offer, what you want and how to ask for it.
In order to be successful, it is critical to set yourself apart. Think about the following questions: Do you know your value adds – your unique differentiators? Can you define your personal brand? How easily can you articulate that brand? Do you actively work on enhancing your brand?Are you comfortable talking about yourself in this way? More importantly, are you prepared to talk about yourself in this way – packaging your talents and accomplishments – showcasing them and presenting your value internally within your organization and externally within your chosen field and community? How can you develop this ease, confidence and comfort that is considered very difficult by many people?Many people view it as a task, so it can come across as insincere and ineffective. The first step is to change your mindset and embrace personal branding as a required competency in taking charge of your career and executing a successful career management strategy. A core competency that can become so effortless and second nature that you do not even realize you are doing so. Easier said than done! Let’s walk through some techniques for developing this core competency.
The 3 P’s Marketing Technique to create your personal brand and effectively market yourself:Preparation – conduct your due diligence; define and identify your brandPackaging – create your portfolio; create and build your brandPresentation – deliver your message; articulate and enhance your brandPreparationKnow your value/Self assessment – skills, competencies, accomplishments, strengths, limitations, interests, values and aspirations, input from othersDifferentiating factors - unique characteristics, traits and/or experiences you have to offer that set you apartNetwork – build, maintain and nurture long lasting relationshipsContent expertise – establish specific niches, functional and/or technical expertiseGoals – create mission for career, set goals (short and long term), have a planCraft and articulate a clear and concise messagePositive attitude - positivity and sense of humor are most important in setting a strong foundation
PackagingMaintain resume, bio, CV and/or portfolio regularlyKeep copies of performance reviews, awards, articles, presentationsCreate history of track record - “scrapbook” of talents & accomplishmentsObtain references, quotes, testimonials and other relevant credentialsServe on committees and boards – professionally and personallyExpand your network and enhance your visibilityBe well read and stay current in your field, continued learningCreate key alliances and partnerships – align with people you admire/respectPresentationStrong communication, active listening and interpersonal skillsBe concise and assertive - clearly articulate your desires, value add, “brand”Practice your delivery again and again and again……..and againMaintain give and take approach – practice professional etiquetteBe pro-active and strategic with your efforts to be visible - think big pictureBe your own advocate & know when to reach out to key contacts for supportNever burn any bridges – always leave positive impressions!Deliver it with the UTMOST CONFIDENCE -.CONFIDENCE is how it all comes together – your preparation, your packaging and presentation!! Practicing these “3 P’s” are effective techniques for establishing your personal brand and marketing yourself resulting in a more fulfilling and focused career. Remember, the best person to manage your career is you, and the best person to market your talents, accomplishments and value is you! Last, but not least, when practicing the “3 P’s”, do not limit your efforts internally within your organization. Be sure to incorporate external initiatives – reach your efforts outside of your organization with equal importance. The venues you should take into account include your team, function, organization, business, industry, profession, media, community, academics, professional associations, family, friends, and other social groups.Once you create an effective branding and marketing outlook, you will find it to be a natural process that you do not even realize you have engaged. Once you change your mindset and embrace this concept as a powerful way of achieving self-actualization – knowing your value, setting goals that allow you to do what brings you the most passion and achieving a higher sense of accomplishment, then you have mastered the art of personal branding and marketing yourself!