1. Membership Building
for Toastmasters
Effective Use
of Twitter
by Rae
Stonehouse
DTM, PDG

2. Twitter For TM Club Growth
During this webinar, participants will:
• Identify marketing techniques:
Advertising vs Public Relations
• Identify the Advantages vs the
Disadvantages of using Twitter
• Discuss Toastmasters Club websites and
how they work hand-in-hand with social
media.

3. Twitter For TM Club Growth
During this webinar, participants will:
• Explore club & Toastmasters branding
consistency.
• Identify the requirements for a social
media strategy.
• Explore effective use of Twitter for
Toastmaster’s Club membership growth.

4. The #1 Strategy to
get someone to join
Toastmasters …

5. … invite them to a
meeting and then ask
them to join!

6. Think marketing!
Think like a business!

7. Marketing
Advertising Public Relations
Paid Earned
Builds exposure Builds trust
Audience is skeptical Media gives third-party validation
Guaranteed placement No guarantee, must persuade media
Competitive creative control Media controls final version
Ads are mostly visual PR uses language
More expensive Less expensive
“Buy this product!” “This is important!”

8. The New Marketing Strategies
On-line social media platforms are
within the realms of the do-it-
yourselvers and allows Toastmasters
clubs to develop an on-line presence
that is often greater than their club
membership and their local reach.

9. The New Marketing Strategies
The whole purpose of this
presentation is based
upon one question …

10. The New Marketing Strategies
“Should you put time and
effort into social media
initiatives to attract new
members to your
Toastmasters club?”

11. The New Marketing Strategies
It depends …

12. Twitter: Advantages
• Relatively easy for a Toastmaster to set
up a Twitter account for their club.
• Good venue for raising awareness of
your club in your local community.
• Easy for a Twitter member to follow you
and “Favorite” and “Share” your tweets.
• Twitter profile is indexed by most search
engines, actual posts/content by some.

13. Twitter: Advantages
• Some search engines index individual tweets.
• Integrates well with Facebook, YouTube and
your club webpage.
• Fresh content is relatively easy to create.
• Easy to create a tweet campaign.
• A sizable Followers amount indicates social
proof. Social proof is where people believe that
if that a large amount of others are following
you … you must be worthwhile following.

14. Twitter: Disadvantages
• A person has to be a member of Twitter to
follow you and communicate with you.
• Follows are more likely to be worldwide, rather
than local.
• Number of followers doesn’t mean that all of
those Twitter members actually follow you or
care what you post.
• Takes time to create fresh content.
• You have to post frequently so that you stand
out in the crowd of other Twitter profiles.

15. Twitter: Disadvantages
• Takes considerable time & effort to create a
list of followers.
• Member to member communication can be
stilted. If you don’t check regularly, you
could miss conversations.
• You only have 140 characters for your post,
including your link i.e. url.
• Personal conversations are taking place on
Twitter that should be conducted in person.

16. • Develop a strategy
• Create a following
• Follow others
• Be consistent with
your brand
• Drive traffic to
your website
Twitter Steps For Social Engagement

17. Branding
• Logos, Images and Templates

18. Be Consistent With Your Branding:
Club Branding
Flying Solo Toastmasters: flying solo
… but not alone!

19. Club Branding

20. Your Branded Twitter Profile

21. Your Social Media Strategy needs to
be …
A
• Informational
• Entertaining
• Educational
B
• Thought Provoking
• Engaging
• Interactive
• Timely
• Addictive

22. Twitter: What’s happening?

23. Facebook Connected to Twitter

24. Facebook Connected to Twitter

25. Facebook Connected to Twitter

26. Facebook Connected to Twitter

27. Facebook Connected to Twitter

28. Twitter Bulk Upload Via Hootsuite

29. Twitter Analytics
Click on Profile
Graphic Click on Analytics

30. Twitter Analytics

31. Twitter Analytics

32. Membership Building
for Toastmasters
Effective Use
of Twitter
Was presented
by Rae
Stonehouse
DTM, PDG