1. +97150878 4080 | rafaelgvalencia @ gmail.com | linkedin.com / in /rafaelgvalencia | rafaelgvalencia.com
RAFAEL GREGOR VALENCIA
SENIOR ART DIRECTOR
WITH CONTENT CREATION & CONCEPTUALISATION SKILLS
• I am looking to collaborate with other curious and
highly motivated individuals; creating consumer
engagements within integrated digital and physical
content marketing platforms that resonate with
people, creating connections and spark conversations
that influence positive change to their world and
communities.
• I have an ability to identify and adapt to current
and future communication and consumer trends.
Strategising and utilising their benefits, leading to
progression of brand trust and recognition.
For example: Drone V.R. for consumer engagement,
Kickstarter style videos for internal videos and
infographic style illustrations for client presentations.
• I have 9 years of experience in visual communication
in a variety of fields such as: publishing, B.T.L.,
shopper marketing, guerilla marketing and integrated
advertising. I also co-manage my design collective’s
social media platforms; using our artistic talents to
create content that instigates creative exploration
outside our own community.
SKILLS & INTERESTS Art Direction, Consumer technology and trends, Travel, Content creation and conceptualisation, Native English speaker, Integrated 360
advertising, Shopper marketing, Business communication, Powerpoint presentation and creation. Currently preparing to curate a skill-based workshop and lecture session.
CONTENT CREATION SKILLS Illustration, Digital design, UI design, Print design, Publishing design, iOS game conceptualisation, Gif and Web animation,
Responsive design, 3d visualization, Story boarding, Social media management, Photography, Wordpress and Squarespace CMS, Video editing, Videography, Youtube -
content strategy, best practices and execution.
SOFTWARE SKILLS OSX, Photoshop, Illustrator, Edge Animate, inDesign, Lightroom, Macaw, iBooks author, Final Cut Pro X, Keynote and Cinema 4d.
WORK EXPERIENCE
BROWNMONKEYS ART & DESIGN COLLECTIVE, DUBAI
Creative Member Mar 2009 - Present
Illustration - Red Bull, Mural - Pepsi, Wasta Workshops - Group Activation
• Networking and befriending other local creatives is one of the benefits of
being a member. I am involved in our art community, while creating workshops
to share our knowledge, gaining a modest reputation as creative catalysts.
• The group allows me to think outside the box, beyond the restrictions of
working in an agency, gaining me access to brands outside my agency’s reach.
It sharpens my own creative skills and allows me to build on top of my own
personal brand as a creative.
• I co-manage web content, creating video summaries of our group’s exploits -
promoting our group and establishing us as professionals in our field.
ALIAS PUBLISHING, DUBAI
Graphic Art Director Nov 2006 - Sept 2010
Publishing: UNI Magazine, Lifestyle Magazine, Various small publications
ADDMEDIA PUBLISHING LLC (NOW DEFUNCT), DUBAI
Graphic Designer Feb 2006 - Oct 2006
Magazine Publishing Layout Designer: The Buzz, Campus Journal
• I collaborate with a global team to regionalise and launch Marlboro global
campaigns to the GCC, such as Saudi Arabia. Examples include : Marlboro
‘Don’t be a maybe’, ‘Premium Black’ and Marlboro’s mainline flagship rebrand.
• I‘ve adapted and exceeded many of the company’s expectations of a
creative, growing professionally with every title change. I used my growth
as opportunities to collaborate with our agency’s brightest strategic team
members, branching skill sets beyond my own natural creative abilities.
• My passion to create and excell led me to drastically improve a small project
which was expected to score poorly at our internal agency review. My project
led to an ‘8’ score, with it going on to win a ‘7’ at our global internal review.
‘8’ being the highest attainable score at Leo Burnett.
• My total work contribution led to 5 ‘7s’ and 2 ‘8s’ for our department at our
internal agency review, with 2 ‘7s’ at our global PMI internal review.
LEO BURNETT, DUBAI
Senior Art Director Nov 2014 - Present
Integrated Marketing & Consumer Engagement: PMI - Marlboro (GCC/MENA)
Digital Art Director Oct 2013 - Oct 2014
Integrated Marketing & Consumer Engagement: PMI - Marlboro (GCC/MENA)
Art Director May 2012 - Oct 2013
B.T.L. Marketing: PMI - Marlboro (GCC/MENA)
Junior Art Director Oct 2010 - April 2012
Shopper Marketing: Diageo - Johnny Walker and Smirnoff (Dubai Duty Free),
P&G - Pampers and Always (GCC)
GRIFFITH UNIVERSITY:
QUEENSLAND COLLEGE OF ART, AUSTRALIA
Bachelor of Design Communication Design Major 2002 - 2006
• My education included an internship at liveworm studio, with classes in
marketing 101, economics 101 and business communication.
EDUCATION
ACCOMPLISHMENTS
1ST PLACE CHAMPION 2011 CUT&PASTE
LIVE DESIGN COMPETITION
@ YASALAM ABU DHABI