Sponsored updates tips and tricks
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Sponsored Updates Strategy Tips Webinar
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Sponsored updates tips and tricks
- 1. Sponsored Content Strategy Tips Webinar November 18, 2015
- 2. Agenda Intros Client Example Content Mix The Sponsored Update Two-Step
- 5. Walmart – Sponsored Updates Examples
- 6. Walmart – Sponsored Updates Examples
- 7. Walmart – Sponsored Updates Examples
- 8. The perfect content mix Thought leadership/industry news40% Talent brand25% Just for fun5% Company/product news20% Event promotion10%
- 9. The Sponsored Update Two-Step 9
- 10. Step 1 – Give them a win, show thought leadership, show off a bit about your org… 10
- 11. Step 2 – Put a job in front of them…but make it interesting!
- 12. Step 1 – Give them a win, show thought leadership, show off a bit about your org…
- 13. Put a job in front of them…but make it interesting!
- 14. Feel free to reach out to us with any questions! Avani Khanna Talent Brand Consultant avkhanna@linkedin.com Rafael Marcus Talent Brand Consultant rmarcus@linkedin.com
Notes de l'éditeur
- Avani Khanna -marketing background -MBA in marketing from Duke -Client side experience managing talent brand for Walmart eCommerce Challenge: Strong need to hire engineers in Bay Area (300 open roles, 75% engineering), low awareness Walmart is in Silicon Valley, perceptions Walmart is not a great place to work: stodgy, not innovative Task: Build awareness and interest among target talent to consider and apply for Walmart eCommerce jobs Action: -Considering talent drivers of engineers, created brand awareness through LinkedIn by targeting talent with relevant content, placing jobs and invitations to career page in front of them and through content highlighted challenging work, fun, start up culture. In a year our followers on LinkedIn increased by 75%, Impacted hires nearly doubled and InMail response rates more than doubled, well above average we see.
- It’s critical to consider the appropriate mix of content. Based on an audit of what the most successful talent acquisition content teams are doing, we suggest :
- Avani Khanna -marketing background -MBA in marketing from Duke -Client side experience managing talent brand for Walmart eCommerce Challenge: Strong need to hire engineers in Bay Area (300 open roles, 75% engineering), low awareness Walmart is in Silicon Valley, perceptions Walmart is not a great place to work: stodgy, not innovative Task: Build awareness and interest among target talent to consider and apply for Walmart eCommerce jobs Action: -Considering talent drivers of engineers, created brand awareness through LinkedIn by targeting talent with relevant content, placing jobs and invitations to career page in front of them and through content highlighted challenging work, fun, start up culture. In a year our followers on LinkedIn increased by 75%, Impacted hires nearly doubled and InMail response rates more than doubled, well above average we see.