It is unfortunate that if too many bloggers are there, they will undermine value of such loyal visitors of theirs. The actual truth is that as you get more subscribers to their blog, they have a wider chance of expanding their subscribers list.

1. Rillusion
40 Ways to Increase Blog Subscriptions
It isn’t any uncommon scenario in which business bloggers get confused with churning
content quality that is there on regular basis that they tend forgetting about other
fundamental factors contributing towards a successful blog. One factor among these is
growing subscriber base of theirs. Bloggers should be aware of the fact that there are
dedicated readers who keep visiting their blog on a regular basis. These are readers who
read as well as share your content constantly with different networks of theirs.
It is unfortunate that if too many bloggers are there, they will undermine value of such loyal
visitors of theirs. The actual truth is that as you get more subscribers to their blog, they have
a wider chance of expanding their subscribers list. One is required to invest lots of hard work
when it comes to growing subscriber base of their blog. Given below are 40 Ways to Increase
Blog Subscriptions that will be of great help to you.
1. Make use of full feeds: Partial RSS feed will deliver only snippet of
your blog post with link for reading more on your blog but full RSS feed will offer
entire post within feed aggregator of the reader. Full feed offers much user-friendly
experience.
2. Do paid-push: Use PPC for directing traffic to subscriber landing
page of your dedicated blog. You can also leverage the Facebook Sponsored Stories
for driving traffic to subscriber tab.
3. Promote subscription of blog in personal email signature of yours:
You can include a link or CTA to subscribe to blog of yours in personal email
signature as well as encourage your company to do similar thing.

2. Rillusion
4. Be consistent: Publish content consistently. Subscribers will
subscribe with expectations that you’ll offer something new each time when they
visit your blog, hence you must work hard towards it.
5. Include quality content: If a reader becomes unimpressed by quality
of content that is there on your blog, you can’t convince them to become regular
reader. Work towards increasing content quality on your blog.
6. Hold contest: For blog subscribers do a push using various
promotional channels as well as treat it like a contest. It will be good if you offer
enticing reward to randomly chosen subscribers who are subscribing between
promotion launch and designated date.
7. Use other content for promoting: Include blog subscription within
some other content of yours like webinars, ebooks, or other downloads. This will
help you in capitalizing on individuals who already are interested in content of yours.
8. Promote on “Thank you” page: These are pages to which visitors
will get redirected post completion of form on landing page. It is a good way of
boosting blog subscribers while continuing nurturing leads.
9. Include link in Author Byline: One of the most potent link-building
tools is guest blogging. It offers many more opportunities than just those inbound
links.
10. Blog content should be made shareable: This is another indirect way of
boosting subscribers to make social sharing of blog content much simpler. Include
social sharing option to each blog post that you publish which will assist readers to
promote content of your blog easily to their networks thereby expanding your blog’s
reach.
11. Use social presence: For this, include blog subscriber promo in social
media updates of yours.
12. Include subscription CTA in marketing emails footer: Make use of real
estate email marketing irrespective of whether it is within lead nurturing emails or
dedicated email sends.
13. Make use of social proof: Social proof concept helps people conform to
actions of other people under assumption that such actions will be reflective of
correct attitude.
14. SEO your content: Optimize the blog for converting visitors into
potential subscribers. Include SEO in every blog article that you are publishing.
15. Include footer in every blog article: Add easy text-based footer acting
as call-to-action for subscribing to blog of yours.
16. Promote on Press Room and About Us Pages: Include link for
subscribing to blog of yours on other highly-trafficked pages like Press Room and
About Us. These pages attract several new visitors towards your site.
17. Offer subscribing incentive: Make use of social media campaign,
dedicated email sending or offering incentive for subscribing for boosting
subscribers. Some of these include coupon, download, or ebook.
18. Create subscription landing page that is dedicated: Rather than
subscribing module on blog of yours, create dedicated landing page for directing
visitors through different channels like social media and other pages on email, PPC,
or website.

3. Rillusion
19. Demonstrate value of subscribing: Explain what all visitors would be
getting from your blog when they subscribe to it.
20. Display subscription email/button clearly on opt-in form: Don’t make
it tough for readers on your blog when it comes to figuring out how they can opt in
your blog. Call-to-action section for subscribing should be clear on your blog.
21. Make things simple on subscription form: Often visitors don’t like
filling several fields on registration or subscription form. Hence you should have
minimum fields and don’t ask too many details as they may get irritated and log out
from your page.
22. Ask from readers: Often readers don’t know what they should
subscribe, hence you should ask them what they want to subscribe.
23. Comment on blog posts of others: Commenting on other’s blog is the
best way to increase subscribers to your blog.
24. Make use of avatar: Those who don’t use avatar, readers would find it
tough recognizing them.
25. Give professional comments: When one is commenting on other’s blog,
one should be careful as to what they are writing.
26. Pen down guest posts: Write for blogs of others and in maximum cases
include back link to blog of yours so as to drive more traffic to your blog.
27. Write viral ebooks: Pen down informative ebooks that include link to
blog posts of yours as it would encourage individuals to share those with friends of
theirs.
28. Joint influential networks: When you join influential networks,
reputation of your blog increases hence more and more people will subscribe to your
blog.
29. Pen down pillar articles: Pillar articles can be written once or twice a
month as they help increase subscriber count.
30. Invite guest authors: Try introducing guest opinions as well as authors
on blog of yours as it provides your visitors new perspective in addition to assisting
you cater different audience of yours.
31. Try content alternating: You shouldn’t stick to single content format as
there are varying types of visitors preferring audio to text as well as some who
prefer watching videos for the entire day.
32. Educate readers: Many non-tech-Savvy visitors are there who are not
aware of what is RSS. This will cost you a huge percentage of subscribers of yours.
Explain your readers as to what RSS feed is as well as its benefits for them. This will
assist you in going a long way towards increasing count of blog subscribers of yours.
33. Give more emphasis to blog subscribing of yours: Ensure you have
included the option for subscribing to blog of yours in several possible places on the
blog. Place subscription option on sidebar, on about page, below posts, and all
possible places as it will incline more readers towards subscribing your blog.
34. Make use of RSS plugins: Things nowadays have become automated
and plugins helps in enhancing your business presence. With RSS plugins, you’ll be
able to gain maximum subscribers as it provides much emphasis on your blog
subscription.

4. Rillusion
35. Optimize the blog: Internet users nowadays are spending 89 to 90
percent of their time on mobile devices. If your blog is loading slowly or it is not
getting displayed well on mobile devices, there are chances that potential
subscribers may move away from your blog. Your blog should be optimized for best
visibility on mobile devices.
36. Increase odds of being searched: Those who are searching details on
specific topic and come across your blog will much likely subscribe to it. For this, it is
important you learn basic SEO techniques available for bloggers. One can make use
of Google Adwords as well.
37. Make use of pop-ups: If subscribe box on your blog pops-up as central
focus especially when readers are reading some content created by you, they are
much likely to subscribe to it. They’ll think when they are reading great content
already, how about subscribing to it for more content. There are several plugins that
you can use for making things simpler.
38. Make use of selective words: Words like Download Now and Get Email
Updates may seem the same thing but for readers they will be two different things.
One should consider trying different wording options and see what works best for
them.
39. Length of your posts: For readers who are actually reading what all you
are writing on blog post of yours will have length as major issue. Ensure that your
post is not more than three hundred to five hundred words. When writers maintain
consistent length of their posts, it will build loyalty as well as encourage
subscriptions.
40. Quiz audience as well as request them to send their results via their
email ids: For this one can post questions or ask suggestions from readers.
Encourage readers to send their replies via their emails so that they’ll remember you
every time when they scroll through their emails. This may compel several readers to
subscribe to your blog so as to become a permanent reader. They’ll feel themselves
much involved with you blogs hence will show greater interest towards subscribing.