Yes We Did: Strategic Insights from the campaign that redefined modern politics

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Rahaf Harfoush

Six Lessons organizations can learn from the Obama New Media Team.

Technologie Actualités & Politique

YES WE DID Strategic insights from the campaign that redefined modern politics Rahaf Harfoush © Rahaf Harfoush 2008 11/30/08

The Road to Chicago © Rahaf Harfoush 2008 11/30/08

Three Differences ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

Overall Funds Raised Obama McCain © Rahaf Harfoush 2008 11/30/08

Overall Funds Raised ,[object Object],Obama McCain © Rahaf Harfoush 2008 11/30/08

Overall Funds Raised ,[object Object],Obama McCain Obama $639 million © Rahaf Harfoush 2008 11/30/08

Obama Fundraising September 2008 $150 Million © Rahaf Harfoush 2008 11/30/08

Deconstructing the Elements © Rahaf Harfoush 2008 11/30/08

Social Networking Numbers © Rahaf Harfoush 2008 11/30/08 3, 279,102 friends 620,359 friends 1,043, 850 friends 218,172 friends 1,824 videos uploaded Channel Views: 20,024,491 330 videos uploaded Channel Views: 2,221,268 137, 206 followers 4, 848 Followers

Email ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

Text Messaging & Mobile ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

iPhone Application © Rahaf Harfoush 2008 11/30/08

MyBO Numbers ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

MyBO Dashboard © Rahaf Harfoush 2008 11/30/08

Activity Index © Rahaf Harfoush 2008 11/30/08

Personal Fundraising Page © Rahaf Harfoush 2008 11/30/08

MyBO Find an Event Near You © Rahaf Harfoush 2008 11/30/08

Neighbor to Neighbor © Rahaf Harfoush 2008 11/30/08

Voter Script & Reporting Screen © Rahaf Harfoush 2008 11/30/08

Before we begin… © Rahaf Harfoush 2008 11/30/08

1. Give New Media A Seat at the Table ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

2. Tools are useless without a blueprint ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08

3. Know the lay of the land ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

Questions to Ask ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

A good fit… ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

4. Build Relationships ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

5. Call to Action ,[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

MyBO Action ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

6. Give up control ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08

Thank You www.rahafharfoush.com [email_address] www.twitter.com/rahafharfoush © Rahaf Harfoush 2008 11/30/08

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