customer buying behaviour in tyre industry

1. PRESENTED BY:-
RAHUL GUPTA
09PGDM067

2.  JK Tyre was incorporated in West Bengal in
February 14, 1951.
 J K Tyre was named on the name of Lala Juggilal
Singhania and Lala Kamlapat Singhania.
MAJOR
COMPETITORS
OF JKTYRE
• APOLLO
• MRF
• GOODYEAR
• BRIDGESTONE
• CEAT

3.  VISION:-
To be amongst the most admired companies
in India, committed to excellence.
 MISSION:-
 Be a Customer Obsessed Company.
 No.1 Tyre Brand in India.
 Most profitable Tyre Company in India.
 Deliver Enhanced Value to all stakeholders.

4.  To find out customer satisfaction level regarding JK tyre
performance in Maruti Swift.
 To find out customer awareness status with tubeless tyre
technology.
 To take customer Feedback on performance of Tubeless Tyres.
 To study benefits of tubeless tyres feel by customers.
 Study of exclusive counters to serve customers in better way.
 To find out whether the factors under study affect the buying
behavior and awareness status of customers or not.

5.  Ho: Tyre checkup does not affect the awareness
status of customer.
 Ho: Driving status does not affect the satisfaction
level.
 Ho: Driving status does not affect the awareness
status.
 Ho: Tyre checkup does not affect tyre change status.

6. Research design Descriptive research
Sample design Stratified sampling
Sample size 250 for both tasks
Sources of data Primary data
Secondary data
Data collection tools Observation
Interviewing
Using available information
Methods of data collection Questionnaire method
Personal interview

7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
JK TYRE
MRF
GOODYEA
R
OTHERS
87.40%
92.70%
84.60%
83.30%
12.60%
7.30%
15.40%
16.70%
SATISFACTION LEVEL
SATISFIED
NOT SATISFIED

8. 95.60%
4.40%
CUSTOMER AWARENESS ABOUTTUBELESSTYRETECHNOLOGY
YES NO
PERCENTAGE
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
SATISFACTORY GOOD
VERY GOOD
5.60%
82.40%
12%
CUSTOMERS FEED BACK ONTUBELESSTYRE PERFORMANCE
PERCENTAGE

9. 0%
10%
20%
30%
40%
50%
6% 4.80% 7.60%
40.80%
34.40%
6.40%
STATUS OF BENEFITS OFTUBELESSTYRES FEEL BY
CUSTOMERS
PERCENTAGE OF CUSTOMERS

10.  87.4% customers are satisfied with the performance of Jk
tyre, which is slightly less than MRF satisfaction level.
 Almost all the customers (95%) are aware about the tubeless
tyre technology. So we can say that this technology will be
very beneficial for the companies in near future.
 82.4% customers said that tubeless tyre performance is good.
Nobody said that it is bad or not satisfactory.
 Customers said that less puncture and safety are the major
benefits of tubeless tyres as compare to tube type tyres.
 Customer Buying Behavior very much depends on dealer’s
suggestion and on the condition of store.
 Driving status affect the satisfaction level.
 Tyre checkup and driving status does not affect the awareness
stats.

11.  Cost advantage is necessary but it should not reflect
in the quality of products. Means selling your
product at a reasonable price is good but it should
not be at cost of quality of product.
 Company could come in two-wheeler segment to
increase their sales.
 Company should use the raw material of better
quality for the long life of the tyre.