1. Rajesh Mudaliyar
By,

2. 1940: Developed by Swiss drug company Hoffman-La Roche
1985: Take overby Procterand Gamble (P&G)
1991: Changed name to Pantene Pro-V

3. Product
Hair Fall Control,
Total Care,
ExtraMoisturizing,
Smooth and Silky,
Nourished Shine,
Anti-Dandruff,
Lively Clean

4. 1
2
3
Packaging
Sachets & Bottles
Seal packed
Different Colors

5. Price
Value Pricing Strategy
Price Quality Relationship
Physiological Pricing
Premium Pricing

6. Promotion
ATL (above the line)
BTL (below the line)
oMass Communication
oHording, Women Welfare
TV, Print & Radio

7. Place
Place Availability
Super Store 
Super Market 
Traditional
Trade

Convenience
Store


8. People

Female15-34 years old
Thick Hair
Beauty conscious women

9. Pace
Market Share 2012 (By Brand)
Sunsilk 26%
Clear 18.3%
Pantene 14%
Rejoice 9%
Dove 8.6%
Head & Shoulder 8%
Clairol Herbal Essence 2%
Other 14.1%
Total market value of 9,200 million
Baht

10.  Market Leader in Shampoo (Premium)
STRENGTH
 Anti Dandruff formula
 Worthiness
 Pantene Total Care

11. The most expensive compared to competitors
WEAKNESSES
Growth in the hair care market increase to 5-6%
 Consumers remember about point of sale of Pantene Pro-
Vitamin B5 well
 Consumers can memorize the Pantene’s presenter is the Noon
Woranutch
OPPORTUNITIES

12.  High shampoo market competitive
 Consumers are not loyalty ,influence of switching brands easily
 Sun Silk has consistently marketed
 The consumer changes the hair color and hair style all the time
THREAT

13. Thank You