8. 6. What factors motivated you or will motivate you
while purchasing a water purifier?
Quality/ health and safety
Price
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Personal Touch
9. 7. Which brand Water Purifier do you use or will
prefer to buy?
Tata Swach
Pure It
Aqua Guard
Usha Brita
Other:
10. 8. Are you aware about Tata Swach Water Purifier?
Yes
No
11. 9. From where did you come across this product?
TV commercials
Newspaper Ads
In shop Branding
Friend’s/ Family References
Other:
12. 10.What is the first thing that comes to your mind
when you hear about TATA SWACH?
13. 11.What is your attitude towards TATA ?
Excellent Very Good Fair Poor
Good
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Customer Focus
14. 12. Are you aware about the fact that Tata Swach
water purifiers are currently the leaders in the
market?
Yes
No
15. 13. In what price range would you would like to buy a
Water Purifier?
Below 1000
1000 - 1500
1500 – 2000
2000 and above
16. 14. After sale, services are _____________ to me.
Extremely important
Very important
Somewhat important
Not very important
Not a matter of concern
17. 15. Compared to other brands, how would you rate
Tata Swach on a scale of 10?
Design/elegance
Operational features/
Technology
Value for money
Performance
After sale service
18. 16. How likely are you to purchase Tata Swach water
purifier wherever available?
Definitely buy
Probably buy
Not sure
Probably not buy
Definitely not buy
19. 17. Can you give any suggestions with respect to Tata
Swatch water purifier, to TATA?
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