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Tales of a Bootstrapped Startup Onista, Inc
What is Onista? ,[object Object]
Qualified sales leads and zero upfront cost
Leverage power of social network
Amalgam of eBay, LendingTree, Priceline, Alibaba and LinkedIn
 
The Beginning ,[object Object]
Huge Product Requirements Document (PRD)
Wire frames
Outsourced development
Classic Pitfalls ,[object Object]
No Architecture
No Logging
No Monitoring support
No Alerting support
No Reporting  support
No Database Abstraction Layer
SQL embedded in the code
There's Gotta be a Better Way! ,[object Object]
Refactor application logic
Refactor business logic ,[object Object]
Optimize the database

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