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Traction &
“Buzz”
(for founders)
Jonathan Kay
Where I Came
From…
p
I
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Ambassador of buzz
4
PAGE#RamenCamp | @Apptopia | @JonathanCKay
What I preached
5
PAGE#RamenCamp | @Apptopia | @JonathanCKay
But seriously…
6
What I Learned
l
II
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Problems with “Buzz”
Money
What is the name
of this event
again?
Time
You have very,
very, very, very
little.
Scalability
Essential to
successful
marketing effort.
8
$ x 6
What You
Should Do
( III
PAGE#RamenCamp | @Apptopia | @JonathanCKay 10
Tell everyone
brand association
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Traditional marketing has
companies speak to many, to
reach one. Today we speak to
one, to reach many.
11
Tell everyone
word of mouth
PAGE#RamenCamp | @Apptopia | @JonathanCKay 12
Tell everyone
f*ck competition
First Be
Unscalable
9
IV
PAGE#RamenCamp | @Apptopia | @JonathanCKay
First be Unscalable
pick up the phone
14
Who do you know?
Who do they know?
Sell Before You
Can Sell
$ V
PAGE#RamenCamp | @Apptopia | @JonathanCKay
old school
16
Sell before you can sell
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Sell before you can sell
“launch day”
17
PAGE#RamenCamp | @Apptopia | @JonathanCKay
= happy investors
18
Sell before you can sell
< risk
Evangelists
Really Help
o
VII
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Evangelists really help
make them feel the love
20
Good Stories Go
a Long Way…

VI
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Good stories work
share them
22
12,500+ Downloads
20,000+ Uniques
Do It Yourself
(at first)
!
VIII
PAGE#RamenCamp | @Apptopia | @JonathanCKay
Do it yourself
(at first)
PR Firms Ambassadors of
Buzz
YOU
THANK
Questions??? Jon@apptopia.com

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