Darina Profile

Darina Holidays | 1
Darina Holidays | Online travel services company focusing
on individual traveler, Groups and corporate assembly supported by
the most advanced travel infrastructure and online technology
Serve more than 70,000 visitors in year 2014
Destination Management

Darina Holidays | An online travel wholesaler focusing
on individual traveller, groups and corporate events supported by
the most advanced travel infrastructure and online technology.
Served more than 80,000 visitors in year 2015

Darina Holidays | 1
About Darina Holidays
Darina Holidays, based in Dubai, United Arab Emirates with operations throughout the region has earned the
reputation of being one of the leading Destination Management Companies in Dubai. Rooted in the Tourism
sector for the last seven years, Darina has emerged as one of the leading inbound Business to Business service
provider. Darina Holidays is headed and managed by individual well known in the travel industry.
Darina Holidays LLC is a part of Al Aroud Group of Companies, a prestigious and reputed group headquartered
in the UAE for more than a decade of excellence. Rus Aviation, Dynamic Hospitality, Darina Express Cargo are
a few names under the group’s wing.
Since the beginning of operations in 2009, Darina Holidays has maintained a strong focus on sustainable
tourism and a commitment to service quality and value for money. With the major source markets being
GCC, Middle East, CIS, Eastern Europe, South America, South Africa and Germany, Darina Holidays has been
constantly capitalizing the growth accruing new destinations as well as new source markets and serving more
than an average of 350000 passengers till date.
In the years of operations Darina has earned several best seller and recognition awards. With the launch of
our new upgraded B2B Beta online booking engine, the agents have direct access to book Accommodation,
Transfers, Tours and Visas. Darina Holidays has now initiated the process of a direct connectivity with the
hotels for dynamic rates using a direct distribution switch or through channel managers.
Rami Asaad
Managing Director

Darina Holidays | 1
Our Mission
We aim at providing efficient, flexible and quality service with a personal touch, state of the art technology
combined with strong purchasing advantages creating value for money and client satisfaction.
We endeavor to exceed our partners’ expectations, strive for excellence in quality, integrity and value in all
that we do to ensure profitable growth in our respective countries.
Our Vission
Darina had transformed into a leading Destination Management Company in the region and established
global presence.

Darina Holidays | 1
Our Strength
Since its inception, Darina has maintained a strong identity as the unique provider of travel solutions to all our
agents. Our core strength is our tailor made services which sets us apart from others.
We manage and integrate various travel activities at the best possible rates. Determined to deliver quality
services in all aspects of travel and tourism, we have a team of travel experts to enhance the efficiency of our
operations.
As a result we have become the most sought after Destination Management Company which provides hassle
free and high-end services to all clients. Within an incredibly short span of time we have expanded our
presence from UAE to include destinations such us Qatar and Oman. We persist in spreading our expertise
further to add on more destinations soon.

Darina Holidays | 1
XML API
Darina Connect
XML integrationDarina Connect
XML integration designed for the travel trade.
Darina Connect is an easy-to-use HTML online booking tool providing access to the extensive travel content and
excellent negotiated rates of Darina Holidays all from a single website. With products and services including
hotels, apartments, transfers, sightseeing tours, attractions and much more sourced from more than 3000
suppliers and partners. We connect you to all what your customers need.
XML integration has been created bearing in mind the challenges that travel agents face when selecting hotels
for their customers. Not only should the interface be a user friendly one, but all the information, including
pricing and availability, must be presented in real time. Once you have integrated the Darina Holidays XML
with your website, you and your customers will have instant access to our large inventory of accommodation
options.
Darina Connect is an easy to use online booking tool that gives you access to a world of leisure travel
content, all from a single website.
An easy to use- simple and intuitive search, 99 % uptime and average response time.

Darina Holidays | 1
Our Services
Visa Arrangement
If you are looking for a hassle free vacation with friends or family, Darina Holidays provides you with the visa
services for long and short stays.
Our expert consultants take you through all your travel visa requirements, collect your documents and process
your visa application- leaving you to focus on what matters most.
Airport & Marhaba Services
Our genuine Arab hospitality starts at the airport with arriving guests met by our easily identifiable airport
staff.
Our well-trained and multilingual airport team caters to every customer’s expectation, offering friendly and
efficient service.
In keeping with true Arabian hospitality and one of the hallmarks of Dubai International Airport, we at Darina
Holidays provide ‘Marhaba’ (welcome in Arabic) service to all our clients. Clients are met by Marhaba staff at
the flight terminal and transported to the passport control using the airport buggies.

Darina Holidays | 1
Our Services
Accommodation
Whether you are looking for the perfect destination for a leisurely family vacation or a romantic getaway,
embark on a journey beyond compare that Darina Holidays has artfully crafted for you. We provide you world
class accommodation and facilities with a wide choice of luxury hotels.
We have partnered with more than 1000 hotels in UAE, Qatar and Oman offering something to suit every
taste, whim and budget. Choose from water front resorts with beach club access, hotels ideally located in the
heart of the city or desert resort where you can experience the peace and tranquility amidst the dunes.
Let’s us help you make your stay memorable.

Darina Holidays | 1
Our Services
Transportation
Providing excellent service is key to staying ahead of competition. With this in mind Darina Holidays offers
hassle free and value for money transfer services. We provide private and shuttle transfers as well as VIP and
limousine services.
A private transfer brings and added sense of luxury to your client’s stay eliminating the stress of public transport
to and from the airport is enough to put a smile on anybody’s face!
Darina’s website makes your booking simple with comprehensive search results from service descriptions,
meeting point maps, and passenger and luggage capacity to drop off points, departure schedules and
transfer times. Streamline your booking process- search and book transfers alongside hotels, apartments and
sightseeing.

Darina Holidays | 1
Our Services
Sightseeing & Attractions
Exceed your customers’ expectation by going beyond the role of a travel expert and providingthem information
about the sightseeing opportunities that can be booked prior their travel.
Our online booking engine makes the process very easy. Simply search and filter results by desired category
and sightseeing type your client is interested in.
The excursions content enhances your offering as a knowledgeable travel expert, adding value to the travel
section and booking process.
Tailor Made Services
As one of the region’s largest operator of tours and safaris, Darina Holidays provide a vast array of choices and
offer high personalized services to the independent travelers.
Our team of travel consultants will handle your booking from quotation to departure ensuring efficient and
timely replies.
We offer the largest range of explore programs, excursions and special interest activities in the region. In
addition to scheduled services, we can also customize packages according to specific needs.
Apart from the size of our operations, we are also known for our value added support services designed to
enhance your holiday or special occasion without additional cost.

Darina Holidays | 1
Our Services
Leisure Groups & MICE
Within Darina Holidays, we have incorporated and independent department specialized in the organization
of leisure groups with an extensive experience and knowledge of all aspects of tourism and an in-depth
understanding of the destination.
Through the years we have built a vast network of reliable local suppliers and associates with whom we have
strong strategic partnerships. This allows us to secure the most competitive prices any time of the year.
Darina with its relationship with suppliers for over 5 years has the best rates with hotels in proximity to
exhibition centres. We can provide the most reliable Conference management services and deliver the highest
quality service in organizing meetings, conferences and exhibitions.
We emphasize on creativity, cost efficiency and excellence in the planning and implementation of MICE.

Darina Holidays | 1
Our Services
Worldwide Holidays
Darina Holidays offers the finest selection of destinations and attractions to tailor-make your perfect getaway.
From exploring the lush green tropical forests of Australia and historic cities of Europe, to escaping on a
romantic honeymoon aboard a luxury cruise liner or simply just lounging on a tropical island, our wide range
of holiday programs and destinations provide you with the right degree of flexibility to tailor-make your dream
holiday.
We make your holiday the best as possible, Whatever destination you select, Darina Holidays offers a wealth
of advice and assistance about things to do and see whilst you are there as well as providing you with the best
local tips to get the most out of your stay.
We have been there and checked every last detail, carefully. From choosing the right partners to handle your
needs from the moment you arrive, to selecting the right hotels to ensure you are comfortable throughout
your stay, everything has been taken care of so that all you have to do is sit back and enjoy your holiday.
Corporate Travel
Taking out the hassle of organizing your corporate various and complexed travel plans.
Darina Holidays make it simple, we coordinating travel for corporate organizations that fly their employees
around the world for business and vacations. We offer quick response and one stop solution that can help you
with all your travel needs.
Our corporate agreement is set to ensure efficiency, best value out of your travel budget, high standard of
personalized service and direct communications.

Darina Holidays | 1
Some of our Achievements

Organisation Chart Managing Director
General Manager
Finance / Accounts
Admin / HR Director Of Finance Director Of Sales- Europe
Groups Manager- EuropeCredit Manager
Payable Accountant
Sales Manager- CIS
Payable Accountant
Reservations Manager
Reservations Supervisor
Reservations Officer 1
Receivable Accountant
IT Manager
Administration Sales & Marketing Reservations Contracting Visa Operations Holidays / Outbound
Tour Guide Holidays Consultant
Hotels / Airport Rep Outbound Supervisor
Operations Manager Director- OutboundVisa Manager
Visa Administrator
Visa officer 1
Visa officer 2
Visa officer 3
Director of Contracting
Assistant Manager
Contracting Supervioser
Contracting Executive 1

Darina Holidays
Reach Us
Keep Yourself Updated
+971 4 3466 611 +971 4 3466 613 info@darinaholidays.ae www.darinaholidays.com
www.facebook.com/darinaholidaysw ww.linkedin.com/darinaholidays

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